{"id":26129,"date":"2025-07-01T09:46:36","date_gmt":"2025-07-01T09:46:36","guid":{"rendered":"https:\/\/www.xotels.com\/case-studies\/etude-de-cas-revenue-management-hotelier-a-majorque"},"modified":"2025-09-25T10:19:12","modified_gmt":"2025-09-25T10:19:12","slug":"revenue-management-hotelier-a-majorque","status":"publish","type":"avada_portfolio","link":"https:\/\/www.xotels.com\/fr\/etudes-de-cas\/revenue-management-hotelier-a-majorque","title":{"rendered":"\u00c9tude de Cas : Revenue Management H\u00f4telier \u00e0 Majorque"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:10px;--awb-padding-bottom:0px;--awb-padding-left:11px;--awb-padding-right-medium:0px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:0px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon icon-mkb-stats circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">67%<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">Ventes directes en 2024<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon icon-mkb-connection circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">11% &amp; 8%<\/h3><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">2 Ann\u00e9es Cons\u00e9cutives de Croissance de l&rsquo;ADR<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon icon-mkb-group circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">+20%<\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">Croissance Totale des Revenus (YoY)<\/h4><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 95% ));--awb-border-style:solid;--awb-filter:opacity(93%);--awb-filter-transition:filter 0.3s ease, -webkit-backdrop-filter 0.3s ease, backdrop-filter 0.3s ease;--awb-filter-hover:opacity(100%);--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11.52%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon icon-ui-check circle-no\" style=\"--awb-iconcolor:#64ce27;--awb-iconcolor-hover:var(--awb-custom_color_1);--awb-font-size:20px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:12px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:6px;--awb-margin-bottom:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:600;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:45;line-height:var(--awb-typography1-line-height);\">7% &amp; 6,6%<\/h3><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:12px;--awb-font-size:20px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:1.36;\">2 Ann\u00e9es Cons\u00e9cutives de Croissance du RevPAR<\/h4><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-top:45px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Le d\u00e9fi<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>Situ\u00e9 dans l\u2019un des villages les plus exclusifs et pittoresques de Majorque, cet h\u00f4tel saisonnier ne manque pas de charme.<\/p>\n<p>Cependant, la demande reste tr\u00e8s concentr\u00e9e sur la haute saison estivale, laissant le reste de l\u2019ann\u00e9e bien plus calme.<\/p>\n<p>Cette forte saisonnalit\u00e9 repr\u00e9sente \u00e0 la fois un d\u00e9fi et une opportunit\u00e9 en mati\u00e8re de revenue management.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:40px;--awb-padding-right-small:0px;--awb-padding-bottom-small:10px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">La Solution<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>Pour faire face \u00e0 la forte saisonnalit\u00e9 et renforcer la rentabilit\u00e9, nos <a href=\"\/fr\">consultants en revenue management<\/a> ont mis en place une s\u00e9rie d&rsquo;actions cibl\u00e9es de revenue management adapt\u00e9es \u00e0 l&rsquo;h\u00f4tel :<\/p>\n<\/div><ul style=\"--awb-iconcolor:#64ce27;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Reducing\"><b>R\u00e9duction de la d\u00e9pendance aux tours-op\u00e9rateurs<\/b><\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#direct\"><b>Incitation \u00e0 la r\u00e9servation directe sur le site web<br \/>\n<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Oportunities\"><b>Optimisation par cat\u00e9gorie de chambre<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Third\"><b>Fermeture des ventes via les canaux tiers<\/b><\/a><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chart-line fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a href=\"#Market\"><b>\u00c9tude de march\u00e9 et veille concurrentielle<\/b><\/a><\/div><\/li><\/ul><div class=\"fusion-menu-anchor\" id=\"Reducing\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">R\u00e9duction de la d\u00e9pendance aux tours-op\u00e9rateurs<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>Nous avons <strong>automatis\u00e9 les allotements et surveill\u00e9 les pickups pour bloquer les dates de forte demande<\/strong> et renforcer les ventes sur les p\u00e9riodes creuses.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Direct\"><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Incitation \u00e0 la r\u00e9servation directe sur le site web<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>Nous avons <strong>propos\u00e9 des offres exclusives aux clients fid\u00e8les<\/strong> r\u00e9servant directement sur le site, tout en communiquant clairement les avantages du direct par rapport aux OTAs.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Opportunities\"><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Optimisation par cat\u00e9gorie de chambre<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;\"><p>Chaque type de chambre a \u00e9t\u00e9 analys\u00e9 individuellement, avec des <strong>suppl\u00e9ments ou restrictions dynamiques selon le comportement de r\u00e9servation<\/strong>.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Third\"><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">Fermeture des ventes via les canaux tiers<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;\"><p>Pour certaines dates cl\u00e9s, nous avons ferm\u00e9 les ventes sur les plateformes externes afin de <strong>privil\u00e9gier les r\u00e9servations directes<\/strong> \u00e0 forte valeur.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"Market\"><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:32px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.3;\">\u00c9tude de march\u00e9 et veille concurrentielle<\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:left;\"><p>Une <strong>veille tarifaire approfondie a permis de positionner l\u2019h\u00f4tel<\/strong> face \u00e0 sa concurrence et d\u2019identifier les p\u00e9riodes propices \u00e0 une hausse tarifaire.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:20px;--awb-border-radius-top-right:20px;--awb-border-radius-bottom-right:20px;--awb-border-radius-bottom-left:20px;--awb-overflow:hidden;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-padding-top-small:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-background-color:#f9f9fb;--awb-background-image:linear-gradient(180deg, #f2f2f2 12%,#cccccc 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-padding-top-small:31px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:8.64%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:8.64%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:30px;--awb-spacing-left-medium:30px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-paragraph\" style=\"--awb-margin-top:6px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:16px;--awb-margin-left-small:0px;--awb-font-size:18px;\"><p class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:18;--minFontSize:18;line-height:var(--awb-typography4-line-height);\">\u00ab<span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">Pour les \u00e9tablissements saisonniers, maximiser les revenus chaque jour d\u2019ouverture est un vrai d\u00e9fi. Mais avec la bonne strat\u00e9gie, XOTELS sait comment le relever. <\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\">\u00bb<\/span><span style=\"font-size: 1em; background-color: rgba(0, 0, 0, 0);\"><br \/>\n<\/span><\/p><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:50%;\"><img decoding=\"async\" width=\"300\" height=\"300\" title=\"management-team-xotels-remko-west-portrait-bw\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg\" alt class=\"img-responsive wp-image-18461\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw-200x200.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2020\/03\/management-team-xotels-remko-west-portrait-bw.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-six\" style=\"--awb-margin-top:12px;--awb-margin-bottom:4px;--awb-margin-top-small:4px;--awb-margin-right-small:0px;--awb-margin-bottom-small:4px;--awb-margin-left-small:0px;--awb-margin-top-medium:4px;--awb-margin-bottom-medium:4px;\"><h6 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Remko West<\/h6><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:14px;--awb-line-height:24px;--awb-margin-bottom:0px;\"><p><i>Co\u2011fondateur de XOTELS &amp; Expert en revenue management<\/i><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-top:5%;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Obtenir une consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:var(--awb-typography1-line-height);\">Les R\u00e9sultats<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\"><strong>Notre strat\u00e9gie continue de g\u00e9n\u00e9rer une croissance forte <\/strong>et mesurable sur toutes les saisons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2024, le chiffre d\u2019affaires global a augment\u00e9 de 20 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, gr\u00e2ce \u00e0 une hausse de 11 % de l\u2019ADR et de 7 % du RevPAR en haute saison. Les r\u00e9servations directes ont atteint 67 % du total, soit 2 points de plus qu\u2019en 2023. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En 2025, la tendance se poursuit<\/strong> avec une hausse de 13 % du revenu saisonnier, +8 % en ADR et +6,6 % en RevPAR. L\u00e9g\u00e8re baisse des r\u00e9servations directes de 1 %, mais des performances globales en nette progression.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:18px;--awb-padding-top-small:20px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:83.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:38px;--awb-spacing-left-large:2.304%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:24px;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio: 100 \/ 55;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\" style=\"border-radius:20px;\"><img decoding=\"async\" width=\"1393\" height=\"929\" alt=\"A scenic pool area bordered by lounge chairs and umbrellas, with impressive mountains in the distance, situated in Mallorca, Spain.\" title=\"hotel-revenue-management-case-study-in-mallorca-spain-XOTELS\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS.jpg\" class=\"img-responsive wp-image-26084 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-200x133.jpg 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-400x267.jpg 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-600x400.jpg 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-800x534.jpg 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS-1200x800.jpg 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/hotel-revenue-management-case-study-in-mallorca-spain-XOTELS.jpg 1393w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:83.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:27px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:27;line-height:var(--awb-typography1-line-height);\"><strong>\u00c0 propos de l\u2019h\u00f4tel<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;\"><p>Ce resort boutique de r\u00e9f\u00e9rence est situ\u00e9 dans l\u2019un des villages les plus r\u00e9put\u00e9s et exclusifs de Majorque. Il dispose de 76 chambres et suites, d\u2019une plage priv\u00e9e, d\u2019une piscine, d\u2019un restaurant, d\u2019une salle de sport et d\u2019un grand jardin.<\/p>\n<p><span style=\"letter-spacing: 0.24px; background-color: rgba(0, 0, 0, 0);\"><b>Impressionn\u00e9 ? Vous voulez aussi transformer votre h\u00f4tel en leader de march\u00e9 ? Contactez-nous d\u00e8s aujourd\u2019hui et d\u00e9couvrez ce que nos <a href=\"\/\"><u>services de evenue management<\/u><\/a> peuvent faire pour votre \u00e9tablissement.<br \/>  <\/b><\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-no fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color8-h),calc(var(--awb-color8-s) - 5%),calc(var(--awb-color8-l) - 10%),var(--awb-color8-a));\" target=\"_self\" href=\"#contact\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Obtenir une consultation<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<h3 style=\"font-size:54px; line-height:1.14em; font-weight: 700; margin: 0 0 0 ;\">+67%<\/h3>\n<p>Ventes directes en 2024<\/p>\n","protected":false},"author":3,"featured_media":26154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[389],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-26129","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-etudes-de-cas-en-revenue-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude de Cas : Revenue Management H\u00f4telier \u00e0 Majorque | XOTELS<\/title>\n<meta name=\"description\" content=\"Des strat\u00e9gies \u00e9prouv\u00e9es pour accro\u00eetre les revenus. 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