{"id":22944,"date":"2020-04-07T09:40:27","date_gmt":"2020-04-07T09:40:27","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/indice-de-taux-moyen-ari"},"modified":"2025-01-02T12:41:20","modified_gmt":"2025-01-02T12:41:20","slug":"indice-de-taux-moyen-ari","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/glossaire\/indice-de-taux-moyen-ari","title":{"rendered":"ARI &#8211; Indice de Taux Moyen"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Quelle est la signification \/ d\u00e9finition de l\u2019Indice de Taux Moyen (ARI) dans l\u2019industrie de l\u2019h\u00f4tellerie?<\/p>\n<p>ARI signifie: Indice de Taux Moyen (Average Rate Index)<\/p>\n<p>Il s\u2019agit d\u2019un <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/indicateur-cle-de-performance-icp-kpi\">indicateur cl\u00e9 de performance<\/a> (<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/indicateur-cle-de-performance-icp-kpi\">ICP<\/a>) d\u2019h\u00f4tel qui mesure la performance de son <a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/tjm-adr-taux-journalier-moyen\">TJM<\/a> par rapport \u00e0 son ensemble concurrentiel au cours de la m\u00eame p\u00e9riode (ensemble concurrentiel: un groupe d\u2019autres marques d\u2019h\u00f4tels et concurrents qui ont un march\u00e9 et un concept de march\u00e9 similaires).<\/p>\n<p>Comment calculer l\u2019ARI?<\/p>\n<ul>\n<li>Formule ARI: ARI = TJM de l\u2019h\u00f4tel \/ Groupe agr\u00e9g\u00e9 de TJM de l\u2019h\u00f4tel<\/li>\n<\/ul>\n<p>Calcul:<\/p>\n<ul>\n<li>150 $ \/ 120 $ = 1,25<\/li>\n<\/ul>\n<p>(Cela signifie que votre TJM est sup\u00e9rieur \u00e0 25% de la moyenne de votre ensemble concurrentiel)<\/p>\n<p>Lorsque:<\/p>\n<ul>\n<li>L\u2019indice ARI = 1.00: Le TJM de l\u2019h\u00f4tel est \u00e9gal au TJM moyen de son ensemble concurrentiel<\/li>\n<li>L\u2019indice ARI &gt; 1.00 Le TJM de l\u2019h\u00f4tel est plus cher que le TJM moyen de son ensemble concurrentiel<\/li>\n<li>L\u2019indice ARI &lt; 1.00 Le TJM de l\u2019h\u00f4tel est moins cher que le TJM moyen de son ensemble concurrentiel<\/li>\n<\/ul>\n<p>En fonction du taux d\u2019<a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/occupation\">occupation<\/a>, l\u2019h\u00f4tel a le choix de r\u00e9duire, d\u2019\u00e9galiser ou d\u2019augmenter son TJM par rapport au TJM de son ensemble concurrentiel afin de gagner plus de revenus et se rendre plus comp\u00e9titif envers ses concurrents.<\/p>\n<p><strong>\u00c0 voir \u00e9galement:<\/strong><\/p>\n<ul>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/indice-de-penetration-du-marche-mpi\">MPI<\/a><\/li>\n<li><a class=\"glossary-only-link\" href=\"https:\/\/www.xotels.com\/fr\/glossaire\/rgi-indice-generation-de-revenus\">RGI<\/a><\/li>\n<\/ul>\n<p><!-- CONTENT END 1 --><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155,56],"tags":[],"class_list":["post-22944","post","type-post","status-publish","format-standard","hentry","category-a-fr","category-glossaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARI - Indice de Taux Moyen Signification \/ D\u00e9finition<\/title>\n<meta name=\"description\" content=\"Quelle est la signification \/ d\u00e9finition de l\u2019Indice de Taux Moyen (ARI) dans l&#039;industrie de l&#039;h\u00f4tellerie? 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