{"id":24819,"date":"2009-10-06T12:23:33","date_gmt":"2009-10-06T12:23:33","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/le-calendrier-de-la-demande"},"modified":"2025-01-23T12:15:52","modified_gmt":"2025-01-23T12:15:52","slug":"le-calendrier-de-la-demande","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/le-calendrier-de-la-demande","title":{"rendered":"Le Calendrier de la Demande"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">\u00c9tablir un calendrier de la demande est la premi\u00e8re \u00e9tape avant de commencer \u00e0 cr\u00e9er le budget et cela vous permettra de prendre des d\u00e9cisions r\u00e9fl\u00e9chies et effectives en terme de tarification, bas\u00e9es sur des statistiques et informations prouv\u00e9es. C&rsquo;est un \u00e9l\u00e9ment essentiel pour \u00e9tablir des strat\u00e9gies de vente et de <a href=\"\/fr\">revenue management<\/a>\u00a0\u00e0 long terme. C\u2019est une repr\u00e9sentation de la demande, des \u00e9v\u00e9nements pass\u00e9s en les associant aux \u00e9v\u00e9nements \u00e0 venir. Int\u00e9ressant, non? Cependant, de quoi est-il r\u00e9ellement question&#8230;<\/p>\n<p style=\"text-align: justify;\">Identifiez tous les \u00e9v\u00e9nements qui impactent la demande. Les g\u00e9n\u00e9rateurs de demande positifs ou n\u00e9gatifs doivent \u00eatre reconnus. Une fois mis \u00e0 jour, le calendrier de la demande doit rester en veille permanente. Il doit \u00eatre mis \u00e0 jour chaque fois que vous identifiez un nouvel \u00e9v\u00e9nement ayant un impact sur votre demande\u2026c\u2019est \u00e0 dire au moins une fois par semaine. Il doit \u00eatre mis \u00e0 jour \u00e0 chaque identification d&rsquo;exceptions.<\/p>\n<p style=\"text-align: justify;\">Le calendrier de la demande vous aidera a \u00e9valuer le revenu g\u00e9n\u00e9r\u00e9 selon chaque \u00e9v\u00e9nement. Cependant, n\u2019oubliez pas de prendre en compte les exceptions de la demande.<\/p>\n<p style=\"text-align: justify;\">Une exception s\u2019applique cependant au comportement inhabituel de certains segments. Par exemple, recevoir plus de r\u00e9servations li\u00e9es au tourisme d\u2019affaires que d\u2019habitude en deux jours, ou moins de r\u00e9servations de la part des tours-op\u00e9rateurs que d\u2019habitude. Pouvez-vous identifier les exceptions \u00e0 l\u2019avance, d\u00e8s aujourd\u2019hui? Trouvez un moyen de les identifier puis de les enregistrer dans votre calendrier de la demande (id\u00e9alement avec la cause). C\u2019est la premi\u00e8re \u00e9tape dans la cr\u00e9ation de votre futur budget quotidien. L\u2019exception ou l\u2019\u00e9v\u00e9nement se r\u00e9p\u00e8tera-t-il ou non?<\/p>\n<p style=\"text-align: justify;\">La version la plus basique d\u2019un calendrier de la demande contient les \u00e9l\u00e9ments suivants:<\/p>\n<ul style=\"text-align: justify;\">\n<li>RevPAR de l\u2019ann\u00e9e pr\u00e9c\u00e9dente N-1<\/li>\n<li>Groupes ou \u00e9v\u00e9nements de l\u2019ann\u00e9e pr\u00e9c\u00e9dente N-1<\/li>\n<li>Niveau des indicateurs de la demande de l\u2019ann\u00e9e pr\u00e9c\u00e9dente N-1 (\u00e9lev\u00e9, moyen, bas, difficult\u00e9s)<\/li>\n<li>Niveau des indicateurs de la demande de l\u2019ann\u00e9e en cours N<\/li>\n<li>Jours f\u00e9ri\u00e9s<\/li>\n<li>Vacances scolaires<\/li>\n<li>Indicateurs exceptionnels de la demande<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Jetez un oeil \u00e0 l\u2019exemple ci-dessous:<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-auto\" src=\"\/wp-content\/images\/Blog_Xotels_FR\/Calendrier_de_la_demandeFR.JPG\" alt=\"Calendrier de la demandeFR\" \/><\/p>\n<p style=\"text-align: justify;\">Un h\u00f4tel a besoin d\u2019un calendrier de la demande approfondi en terme de gestion du revenu, qui montre les diff\u00e9rents indicateurs de la demande afin d\u2019analyser de mani\u00e8re correcte les environnements dans lesquels \u00e9voluent les diff\u00e9rents march\u00e9s.<\/p>\n<p style=\"text-align: justify;\">En g\u00e9n\u00e9ral, il est facile de se procurer les informations n\u00e9cessaires. Le RevPAR de l\u2019ann\u00e9e pr\u00e9c\u00e9dente, groupes ou \u00e9v\u00e9nements au sein de l\u2019h\u00f4tel etc, peuvent \u00eatre extraits des bases de donn\u00e9es des syst\u00e8mes de r\u00e9servation internes. Afin de d\u00e9terminer si les jours f\u00e9ri\u00e9s ou vacances scolaires impactent votre activit\u00e9, vous devriez r\u00e9aliser des \u00e9tudes statistiques bas\u00e9es sur les arriv\u00e9es en p\u00e9riodes de vacances sur l\u2019ann\u00e9e pass\u00e9e, par pays \u00e9metteurs par rapport \u00e0 leurs vacances.<br \/>\nDe cette mani\u00e8re, vous serez \u00e0 m\u00eame de savoir si certaines vacances scolaires ou jours f\u00e9ri\u00e9s en fonction des pays affectent l\u2019activit\u00e9 de votre h\u00f4tel. Cela vous permettra de les cibler intelligemment en proposant des offres sp\u00e9ciales ou combinaison de produits ad\u00e9quats aux besoins de vos clients sur cette p\u00e9riode.<\/p>\n<p style=\"text-align: justify;\">Les donn\u00e9es et informations figurant dans votre calendrier de la demande peuvent d\u00e9sormais \u00eatre int\u00e9gr\u00e9es dans vos rapports de pick-up et d\u2019activit\u00e9. Cela vous donnera une vision plus large de la position de votre h\u00f4tel sur le march\u00e9.<br \/>\nLes d\u00e9cisions bas\u00e9es sur des informations fiables, sont toujours les meilleures et m\u00e8nent \u00e0 de meilleurs r\u00e9sultats.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/la-prevision-de-la-demande-passe-par-la-creation-d-un-budget\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e9c\u00e9dente<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" 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Blog<\/span><\/a><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p style=\"font-size: 2em; text-align: center;\">Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" 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style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/lieux\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/lieux\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img  alt class=\"img-responsive wp-image-14716\"\/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img class=\"img-responsive wp-image-14716 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">\u00c9tablir un calendrier de la demande est la premi\u00e8re \u00e9tape avant de commencer \u00e0 cr\u00e9er le budget et cela vous permettra de prendre des d\u00e9cisions r\u00e9fl\u00e9chies et effectives en terme de tarification, bas\u00e9es sur des statistiques et informations prouv\u00e9es. C&rsquo;est un \u00e9l\u00e9ment essentiel pour \u00e9tablir des strat\u00e9gies de vente et de <a href=\"\/fr\/hotel-revenue-management\">revenue management<\/a>\u00a0\u00e0 long terme. C\u2019est une repr\u00e9sentation de la demande, des \u00e9v\u00e9nements pass\u00e9s en les associant aux \u00e9v\u00e9nements \u00e0 venir. Int\u00e9ressant, non? Cependant, de quoi est-il r\u00e9ellement question&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24819","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Calendrier de la Demande<\/title>\n<meta name=\"description\" content=\"Le calendrier de la demande est un outil essentiel de gestion du revenu h\u00f4telier. 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