{"id":24824,"date":"2009-10-06T14:25:05","date_gmt":"2009-10-06T14:25:05","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/analyse-les-reservations-de-votre-hotels"},"modified":"2025-01-23T12:32:36","modified_gmt":"2025-01-23T12:32:36","slug":"analyse-des-pick-up","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/analyse-des-pick-up","title":{"rendered":"Analyse les r\u00e9servations de Votre H\u00f4tels"},"content":{"rendered":"

Les \u00e9tudes du pick-up vous aideront \u00e0 suivre la fr\u00e9quence de vos r\u00e9servations. Nous vous donnerons un exemple d\u2019\u00e9tude de pick-up mensuelle puis quotidienne, afin de vous montrer sur quelle base vous pouvez enregistrer et quantifier les tendances de vos pick-up cl\u00e9s en terme de d\u00e9cisions prises dans le cadre de votre strat\u00e9gie de revenue management<\/a>.<\/p>\n

Pick-up mensuel<\/strong><\/p>\n

Le premier jour de chaque mois, enregistrez le taux d’occupation mensuel (en %) de chaque mois \u00e0 venir. Il est pr\u00e9f\u00e9rable de ne prendre en compte que les r\u00e9servations confirm\u00e9es pour des comparaisons plus pr\u00e9cises.<\/p>\n

\"etude<\/p>\n

Un outil plus d\u00e9taill\u00e9 peut \u00eatre d\u00e9velopp\u00e9 pour comprendre et comparer le d\u00e9veloppement d’un mois sp\u00e9cifique sur plusieurs mois.<\/p>\n

\"etude<\/p>\n

L’outil ci-dessus peut porter sur le mois en cours (Janvier pour Janvier) mais aussi sur les mois futurs (Janvier pour F\u00e9vrier, Janvier pour Mars). Le rapport de rel\u00e8ve des nuit\u00e9es peut avoir une vis\u00e9e informative mais permet aussi d\u2019\u00e9tablir le prix moyen.<\/p>\n

V\u00e9rifiez comment int\u00e9grer vos rel\u00e8ves du prix moyen, dans vos outils de pick up. Comment expliquer la hausse ou la baisse du prix moyen ? La baisse du prix moyen du segment affaire est-elle normale ? Ex. votre compte \u201daffaires\u201d principal r\u00e9serve en derni\u00e8re minute au tarif le plus bas. De tels outils doivent vous permettre d’identifier les nouvelles tendances pour mieux pr\u00e9voir les mont\u00e9es en charge futures.<\/p>\n

Afin d\u2019approfondir vos connaissances concernant les tendances dans votre h\u00f4tel, votre outil de pick-up de r\u00e9servations doit inclure des informations et statistiques par segment. De cette mani\u00e8re, vous serez \u00e0 m\u00eame d\u2019identifier quel segment de march\u00e9 engendre le plus de r\u00e9servations.<\/p>\n<\/div>

<\/div><\/div>

Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div>

D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div>

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Les \u00e9tudes du pick-up vous aideront \u00e0 suivre la fr\u00e9quence de vos r\u00e9servations. Nous vous donnerons un exemple d\u2019\u00e9tude de pick-up mensuelle puis quotidienne, afin de vous montrer sur quelle base vous pouvez enregistrer et quantifier les tendances de vos pick-up cl\u00e9s en terme de d\u00e9cisions prises dans le cadre de votre strat\u00e9gie de revenue management<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24824","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"\nAnalyse les r\u00e9servations de Votre H\u00f4tels<\/title>\n<meta name=\"description\" content=\"Afin d'analyser les tendances des r\u00e9servations au sein de votre h\u00f4tel, il vous faudra \u00e9tablir des rapports li\u00e9s aux r\u00e9servations. 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