{"id":24829,"date":"2009-10-06T14:46:32","date_gmt":"2009-10-06T14:46:32","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/quelles-influences-sont-a-prendre-en-compte-pour-etablir-vos-prevision"},"modified":"2025-01-23T12:44:07","modified_gmt":"2025-01-23T12:44:07","slug":"les-influences-a-prendre-en-compte-pour-etablir-vos-previsions","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/les-influences-a-prendre-en-compte-pour-etablir-vos-previsions","title":{"rendered":"Quelles influences sont \u00e0 prendre en compte pour \u00e9tablir vos Pr\u00e9vision?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">Quels \u00e9l\u00e9ments et influences devriez-vous prendre en compte lorsque vous \u00e9tablissez les pr\u00e9visions pour votre h\u00f4tel? Qu\u2019est ce qui pourrait influencer vos mont\u00e9es en charge et les tendances de vos r\u00e9servations h\u00f4teli\u00e8res ? Il est important de r\u00e9pondre \u00e0 ces questions afin de pouvoir mettre en place une bonne strat\u00e9gie de <a href=\"\/fr\">revenue management<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Influence de la concurrence<\/strong><\/p>\n<p style=\"text-align: justify;\">Il est important de conserver l&rsquo;historique des tarifs et disponibilit\u00e9s de vos concurrents. Ces informations aident \u00e0 la compr\u00e9hension de la demande \u00e0 venir pour votre h\u00f4tel.<\/p>\n<p style=\"text-align: justify;\">Est-ce que vos concurrents vendent plus ou moins cher sur les p\u00e9riodes \u00e0 venir par rapport aux m\u00eames p\u00e9riodes de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente ? En quoi cela influence-t-il la demande future pour votre h\u00f4tel ? Est-ce que vos graphiques de mont\u00e9es en charge refl\u00e8tent les strat\u00e9gies de vos concurrents ?<\/p>\n<p style=\"text-align: justify;\"><strong>El\u00e9ments \u00e0 consid\u00e9rer :<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Les jours pour lesquels l\u2019h\u00f4tel est complet<\/li>\n<li>Observez les changements dans leurs strat\u00e9gies de ventes<\/li>\n<li>Identifiez leurs p\u00e9riodes de tarifs \u00e9lev\u00e9s et tarifs bas<\/li>\n<li>Tenez-vous au courant des ouvertures et fermetures d\u2019h\u00f4tels<\/li>\n<li>Restez alerte au changement de direction des h\u00f4tels<\/li>\n<li>Prenez en compte les r\u00e9novations de vos concurrents<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Canaux de distribution, codes tarifaires, origine des clients<\/strong><\/p>\n<p style=\"text-align: justify;\">Pouvez-vous d\u00e9velopper des outils de mont\u00e9es en charge afin d\u2019analyser les mont\u00e9es en charge en fonction des canaux de distribution, des nationalit\u00e9s ? Quels types de tarifs ou par quels canaux vos clients r\u00e9servent-ils sur les p\u00e9riodes \u00e0 venir ? Quelles sont les nationalit\u00e9s de vos clients et leurs tendances ? Cela correspond-t-il \u00e0 vos attentes ?<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/Blog_Xotels_FR\/influences_a_prendre_en_compteFR.JPG\" alt=\"influences a prendre en compteFR\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Pr\u00e9visions des comptes principaux (Top Accounts)<\/strong><\/p>\n<p style=\"text-align: justify;\">Anticiper la production des comptes de vos clients principaux (qui rapportent le plus) : Internet, entreprise, consortium, grossistes &#8211; Tour Op\u00e9rateurs, Meetings \/ conventions.<br \/>\nEx. est-ce que le portefeuille de r\u00e9servations d&rsquo;un canal de distribution refl\u00e8te les tendances g\u00e9n\u00e9rales des r\u00e9servations de vote h\u00f4tel ?<\/p>\n<p style=\"text-align: justify;\">En parlant de vos comptes clients principaux, vont-ils r\u00e9server autant que les ann\u00e9es pass\u00e9es ? R\u00e9serveront-ils sur les m\u00eames jours de la semaine ? Les clients de cette soci\u00e9t\u00e9 d\u00e9penseront-ils autant en termes de revenus dans votre h\u00f4tel ? Leurs dur\u00e9es de s\u00e9jour resteront-elles les m\u00eames ? Rassemblez les informations n\u00e9cessaires lorsque que vous rencontrez vos clients; par exemple, en posant des questions sur certains de leurs projets ou attentes\u2026<\/p>\n<p style=\"text-align: justify;\">D\u00e9finissez une strat\u00e9gie de ventes par comptes clients et analysez comment cela impacte votre strat\u00e9gie globale. La pr\u00e9vision de la demande doit \u00eatre, aussi bien qualitative que quantitative. La pr\u00e9vision de la demande doit \u00eatre participative : la r\u00e9ception, les \u00e9quipes de ventes re\u00e7oivent des informations de la part des clients que vous pouvez certainement utiliser.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/gestion-du-revenu-etape-6\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e9c\u00e9dente<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/fr\/manuel-gestion-revenu\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Index des Livres<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/la-precision-de-vos-previsions\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivante<\/span><\/a><\/div><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:+1.5%;\" target=\"_self\" href=\"\/en\/subscribe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\"> Abonnez-vous \u00e0 Notre Blog<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Quels \u00e9l\u00e9ments et influences devriez-vous prendre en compte lorsque vous \u00e9tablissez les pr\u00e9visions pour votre h\u00f4tel? Qu\u2019est ce qui pourrait influencer vos mont\u00e9es en charge et les tendances de vos r\u00e9servations h\u00f4teli\u00e8res ? Il est important de r\u00e9pondre \u00e0 ces questions afin de pouvoir mettre en place une bonne strat\u00e9gie de <a href=\"\/fr\/hotel-revenue-management\">revenue management<\/a>.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24829","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les influences \u00e0 prendre en en compte pour \u00e9tablir vos Pr\u00e9vision?<\/title>\n<meta name=\"description\" content=\"Quels \u00e9l\u00e9ments et influences devriez-vous prendre en compte lors de l&#039;\u00e9tablissement de vos pr\u00e9visions h\u00f4teli\u00e8res? 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Qu'est-ce qui pourrait affecter les pick-up et tendances de r\u00e9servations au sein de votre h\u00f4tel ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/les-influences-a-prendre-en-compte-pour-etablir-vos-previsions","og_locale":"fr_FR","og_type":"article","og_title":"Les influences \u00e0 prendre en en compte pour \u00e9tablir vos Pr\u00e9vision?","og_description":"Quels \u00e9l\u00e9ments et influences devriez-vous prendre en compte lors de l'\u00e9tablissement de vos pr\u00e9visions h\u00f4teli\u00e8res? 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