{"id":24831,"date":"2009-10-06T14:53:26","date_gmt":"2009-10-06T14:53:26","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/outils-et-modeles-de-prevision-de-la-demande"},"modified":"2025-01-23T12:46:33","modified_gmt":"2025-01-23T12:46:33","slug":"outils-et-modeles-de-prevision-de-la-demande","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/outils-et-modeles-de-prevision-de-la-demande","title":{"rendered":"Outils et Mod\u00e8les de Pr\u00e9vision de la Demande"},"content":{"rendered":"

Selon vos opportunit\u00e9s de management et gestion des prix (Yield), vous pouvez d\u00e9cider d’un outil plus ou moins d\u00e9velopp\u00e9. Les logiciels de revenue management<\/a>\u00a0peuvent \u00e9galement \u00eatre une option puisque leur fonction premi\u00e8re est de pr\u00e9voir la demande. Voici quelques exemples d\u2019outils de pr\u00e9vision h\u00f4teli\u00e8re sur Excel.<\/p>\n

L\u2019art de la pr\u00e9vision n\u2019est pas parfait : c\u2019est avant tout un outil de strat\u00e9gie et de management. Privil\u00e9gier un outil basique plut\u00f4t que rien du tout. C\u2019est le chemin vers la connaissance du march\u00e9 et ses clients. Il renforce votre approche pro-active en termes de gestion d\u2019inventaire et gestion tarifaire.<\/p>\n

Vos pr\u00e9visions peuvent vous aider \u00e0 d\u00e9terminer le nombre d\u2019arriv\u00e9es et de d\u00e9parts, l’occupation double : utile pour la r\u00e9ception et le service de gouvernance. Sur la base du nombre de nuit\u00e9es pr\u00e9vues par segment, vous pourrez anticiper le nombre de clients : cela aidera le service de gouvernance \u00e0 pr\u00e9voir ses co\u00fbts, la restauration \u00e0 pr\u00e9voir le nombre de petits d\u00e9jeuners.<\/p>\n

Les pr\u00e9visions journali\u00e8res vous permettent de cibler les secteurs sur lesquels vous devriez porter vos efforts de vente et vos strat\u00e9gies tarifaires.
\nElles doivent permettre d’identifier \u00e0 l’avance les difficult\u00e9s que vous pourriez rencontrer en tentant d\u2019atteindre vos objectifs. Cela vous donnera du temps pour adapter vos strat\u00e9gies et travailler sur d\u2019autres actions \u00e0 mettre en place.<\/p>\n

Les pr\u00e9visions doivent permettre d’identifier les p\u00e9riodes de faibles demandes : l’outil de pr\u00e9vision peut ainsi devenir un outil de communication accessible par l’\u00e9quipe des ventes pour qu’elle puisse concentrer ses efforts sur les ventes \u00e0 r\u00e9aliser.<\/p>\n

Mod\u00e8le basique de pr\u00e9visions<\/p>\n

\"outil<\/p>\n

Mod\u00e8le pr\u00e9visionnel avanc\u00e9<\/p>\n

\"outil<\/p>\n<\/div>

<\/div><\/div>

Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div>

D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div>

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Selon vos opportunit\u00e9s de management et gestion des prix (Yield), vous pouvez d\u00e9cider d’un outil plus ou moins d\u00e9velopp\u00e9. Les logiciels de revenue management<\/a>\u00a0peuvent \u00e9galement \u00eatre une option puisque leur fonction premi\u00e8re est de pr\u00e9voir la demande. Voici quelques exemples d\u2019outils de pr\u00e9vision h\u00f4teli\u00e8re sur Excel.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24831","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"\nOutils et Mod\u00e8les de Pr\u00e9vision de la Demande<\/title>\n<meta name=\"description\" content=\"Les mod\u00e8les de pr\u00e9visions au sein d'un h\u00f4tel peuvent \u00eatre basiques ou plus d\u00e9velopp\u00e9s, ce sont des outils avanc\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/outils-et-modeles-de-prevision-de-la-demande\" 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