{"id":24836,"date":"2009-10-06T09:49:13","date_gmt":"2009-10-06T09:49:13","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/analyse-swot-hotel"},"modified":"2025-01-23T12:54:12","modified_gmt":"2025-01-23T12:54:12","slug":"analyse-swot-hotel","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/analyse-swot-hotel","title":{"rendered":"Analyse SWOT d&rsquo;un h\u00f4tel"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2><span style=\"font-weight: 400;\">Qu&rsquo;est-ce que l&rsquo;analyse SWOT d&rsquo;un h\u00f4tel ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L&rsquo;analyse SWOT d&rsquo;un h\u00f4tel est un outil de <\/span><a href=\"https:\/\/www.xotels.com\/fr\"><span style=\"font-weight: 400;\">gestion h\u00f4teli\u00e8re<\/span><\/a><span style=\"font-weight: 400;\"> utilis\u00e9 par les h\u00f4tels pour \u00e9valuer leurs opportunit\u00e9s internes (forces et faiblesses) ainsi que les opportunit\u00e9s externes et les menaces qui p\u00e8sent sur leur activit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela permet de d\u00e9tecter les opportunit\u00e9s \u00e0 l&rsquo;avance et de planifier la mani\u00e8re d&rsquo;aborder les goulets d&rsquo;\u00e9tranglement de mani\u00e8re proactive. Cet outil apporte une valeur ajout\u00e9e en permettant un processus de prise de d\u00e9cision plus pr\u00e9cis qui contribue \u00e0 l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie solide pour votre entreprise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maximiser les ressources internes :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jouez et adaptez mieux vos forces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investissez dans vos opportunit\u00e9s.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comme pour les opportunit\u00e9s externes :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transformez vos faiblesses en forces. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9tecter et minimiser l&rsquo;impact des menaces.<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Exemples g\u00e9n\u00e9raux de forces, faiblesses, opportunit\u00e9s et menaces<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L&rsquo;analyse SWOT peut porter sur de nombreux sujets diff\u00e9rents. Vous trouverez ci-dessous quelques exemples de ce qui peut \u00eatre inclus dans l&rsquo;analyse :<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:3%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img alt=\"Hotel SWOT Analysis Table Xotels\" class=\"img-responsive wp-image-14881\"\/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><h2><span style=\"font-weight: 400;\">Exemples de SWOT par type d&rsquo;h\u00f4tel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L&rsquo;industrie h\u00f4teli\u00e8re \u00e9tant tr\u00e8s vari\u00e9e, nous avons inclus quelques cas qui illustrent diff\u00e9rents exemples de ce qui peut \u00eatre d\u00e9crit dans l&rsquo;analyse SWOT pour divers types d&rsquo;h\u00f4tels :<\/span><\/p>\n<p><b>Petit h\u00f4tel-boutique ind\u00e9pendant<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Point fort : <\/span><\/i><span style=\"font-weight: 400;\">Prise de d\u00e9cision flexible\/agile, non limit\u00e9e par les fronti\u00e8res fix\u00e9es par les grandes marques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Faiblesse :<\/span><\/i><span style=\"font-weight: 400;\"> Les avantages li\u00e9s \u00e0 la fid\u00e9lit\u00e9 par rapport aux grandes marques sont difficiles \u00e0 concurrencer en tant qu&rsquo;h\u00f4tels individuels. M\u00e9connaissance de l&rsquo;h\u00f4tel (difficile \u00e0 rep\u00e9rer de l&rsquo;ext\u00e9rieur du b\u00e2timent).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Opportunit\u00e9 : <\/span><\/i><span style=\"font-weight: 400;\">S&rsquo;adapter facilement aux march\u00e9s nouveaux\/\u00e9mergents gr\u00e2ce \u00e0 de nouveaux produits et services et \u00e0 la num\u00e9risation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Menace: <\/span><\/i><span style=\"font-weight: 400;\">Puissance\/part de march\u00e9 des OTA et de Google.<\/span><\/li>\n<\/ul>\n<p><b>Luxe urbain, situ\u00e9 au centre d&rsquo;une grande m\u00e9tropole<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Force: <\/span><\/i><span style=\"font-weight: 400;\">Caract\u00e8re fort (b\u00e2timent, int\u00e9rieur, personnel comp\u00e9tent, emplacement)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Faiblesse : <\/span><\/i><span style=\"font-weight: 400;\">Prix de revient et main d&rsquo;\u0153uvre \u00e9lev\u00e9s (en raison de la qualit\u00e9 des produits)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Opportunit\u00e9 : <\/span><\/i><span style=\"font-weight: 400;\">Cibler les voyageurs \u00e0 la recherche d&rsquo;offres hautement personnalis\u00e9es, uniques et priv\u00e9es (possibilit\u00e9 de passer au niveau sup\u00e9rieur en tant que propri\u00e9t\u00e9 de luxe). Opportunit\u00e9 pour la num\u00e9risation du luxe.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Menace : <\/span><\/i><span style=\"font-weight: 400;\">Concurrence <\/span><span style=\"font-weight: 400;\">des marques internationales, avec une longue histoire et \u00e9tablies dans le segment du luxe.<\/span><\/li>\n<\/ul>\n<p><b>Complexe rural, \u00e0 proximit\u00e9 d&rsquo;une destination internationale populaire<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Point fort : <\/span><\/i><span style=\"font-weight: 400;\">Situation exceptionnelle et \u00e9quipements tels que plage, piscine et restaurants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Faiblesse : <\/span><\/i><span style=\"font-weight: 400;\">Difficult\u00e9 \u00e0 trouver une main-d&rsquo;\u0153uvre de qualit\u00e9 dans certaines r\u00e9gions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Opportunit\u00e9 : <\/span><\/i><span style=\"font-weight: 400;\">Nouveaux types de voyages pour \u00e9chapper \u00e0 la vie urbaine, possibilit\u00e9s d&rsquo;accueillir des \u00e9v\u00e9nements tels que des mariages, des r\u00e9unions de motivation. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Menace:<\/span><\/i><span style=\"font-weight: 400;\"> Fortement d\u00e9pendant du tourisme, demande saisonni\u00e8re<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Actions \u00e9tape par \u00e9tape<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Commencez par \u00e9tudier les points suivants afin d&rsquo;\u00e9valuer le statu quo :<\/span><\/p>\n<p><b>\u00c9valuez votre performance de mani\u00e8re critique<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Revenu par chambre disponible (<\/span><a href=\"https:\/\/www.xotels.com\/fr\/glossaire\/revpar\"><span style=\"font-weight: 400;\">RevPAR<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Taux journalier moyen (<\/span><a href=\"https:\/\/www.xotels.com\/fr\/glossaire\/tjm-adr-taux-journalier-moyen\"><span style=\"font-weight: 400;\">ADR<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">% d&rsquo;occupation (taux d&rsquo;<a href=\"https:\/\/www.xotels.com\/fr\/glossaire\/occupation\">occupation<\/a>)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Marge <\/span><a href=\"https:\/\/www.xotels.com\/en\/glossary\/ebitda\"><span style=\"font-weight: 400;\">EBITDA<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">% de r\u00e9servations directes (<\/span><a href=\"https:\/\/www.xotels.com\/en\/glossary\/direct-sales\"><span style=\"font-weight: 400;\">ventes directes<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taille moyenne des groupes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activit\u00e9 \u00e9v\u00e9nementielle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Dur\u00e9e du cycle de vente (par segment)<\/span><\/li>\n<\/ul>\n<p><b>Analyse comparative<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commencez \u00e0 comparer vos produits et services \u00e0 ceux de vos <\/span><a href=\"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/veille-concurrentielle\"><span style=\"font-weight: 400;\">concurrents<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>Part de march\u00e9<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculez votre <a href=\"https:\/\/www.xotels.com\/en\/glossary\/market-share\">part de march\u00e9<\/a><\/span><\/li>\n<\/ul>\n<p><b>R\u00e9putation en ligne<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il est important de <a href=\"https:\/\/www.xotels.com\/en?p=285\">r\u00e9pondre aux critiques n\u00e9gatives<\/a> et de travailler \u00e0 <a href=\"https:\/\/www.xotels.com\/fr\/blog\/amelioration-des-resultats-de-l-evaluation-hoteliere\">l&rsquo;am\u00e9lioration de votre score<\/a>.<\/span><\/li>\n<\/ul>\n<p><b>Trafic sur le site web<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelle part du g\u00e2teau revient \u00e0 votre propre site web ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont les indicateurs ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trouver des opportunit\u00e9s pour commencer \u00e0 g\u00e9n\u00e9rer des <a href=\"https:\/\/www.xotels.com\/en\/glossary\/direct-sales\">ventes directes<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il est n\u00e9cessaire de r\u00e9aliser ces \u00e9tapes de l&rsquo;analyse SWOT \u00e0 la fois pour les h\u00f4tels existants et pour les nouveaux h\u00f4tels afin d&rsquo;am\u00e9liorer leurs performances. Cet outil pr\u00e9sentera de nouvelles opportunit\u00e9s pour les h\u00f4tels et la <a href=\"https:\/\/www.xotels.com\/fr\">gestion des revenus<\/a> et sera utile pour identifier les faiblesses et les menaces afin de rendre votre entreprise plus forte et plus r\u00e9sistante. La cr\u00e9ation d&rsquo;une bonne analyse SWOT est un processus qui prend du temps et qui peut n\u00e9cessiter l&rsquo;aide ext\u00e9rieure d&rsquo;une <a href=\"https:\/\/www.xotels.com\/en?page_id=13873\">agence de marketing h\u00f4telier<\/a> afin d&rsquo;exploiter pleinement le potentiel de l&rsquo;h\u00f4tel.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p style=\"font-size: 2em; text-align: center;\">Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" id=\"nativeads\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/lieux\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a 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Blog<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Savez-vous r\u00e9ellement contre qui vous \u00eates en comp\u00e9tition ? Le niveau de vos produits et services est-il sup\u00e9rieur ou inf\u00e9rieur compar\u00e9 \u00e0 celui de vos concurrents ? <br \/>Afin de d\u00e9velopper une strat\u00e9gie fond\u00e9e en terme de <a href=\"\/fr\/hotel-revenue-management\">revenue management<\/a>, vous devez \u00e9valuer la valeur des produits propos\u00e9s par vos concurrents. Pour cela il n\u2019y a qu\u2019une chose \u00e0 faire, rendez-vous sur place et voyez par vous-m\u00eame\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24836","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse SWOT d&#039;un h\u00f4tel<\/title>\n<meta name=\"description\" content=\"Connaissez-vous la valeur de vos concurrents? 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Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/fr\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts\/24836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/comments?post=24836"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts\/24836\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/media?parent=24836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/categories?post=24836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/tags?post=24836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}