{"id":24839,"date":"2009-10-06T09:45:55","date_gmt":"2009-10-06T09:45:55","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/plan-strategique-de-revenue-management-etape-9"},"modified":"2025-01-23T14:01:13","modified_gmt":"2025-01-23T14:01:13","slug":"gestion-du-revenu-etape-9","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/gestion-du-revenu-etape-9","title":{"rendered":"Plan Strat\u00e9gique de Revenue Management – \u00c9tape 9"},"content":{"rendered":"

Comment les clients per\u00e7oivent-ils votre h\u00f4tel par rapport \u00e0 la concurrence ? Vous devez cr\u00e9er des outils qui d\u00e9finiront les diff\u00e9rences entre votre h\u00f4tel et votre environnement concurrentiel. Jetez un oeil \u00e0 la 9\u00e8me \u00e9tape de notre strat\u00e9gie de revenue management<\/a>\u2026<\/p>\n

La 9\u00e8me \u00e9tape de vos strat\u00e9gies de tarification et gestion du revenu doivent mettre en place les \u00e9tapes suivantes :<\/p>\n

    \n
  1. Evaluer comment les consommateurs appr\u00e9cient la qualit\u00e9 et l’exp\u00e9rience de votre h\u00f4tel par rapport \u00e0 celles propos\u00e9es par vos concurrents.<\/li>\n
  2. R\u00e9aliser des \u00e9valuations de vos concurrents de fa\u00e7on p\u00e9riodique. D\u00e9velopper une liste d’\u00e9valuation et comparer votre h\u00f4tel sur la base de la matrice Prix \/ Valeur.<\/li>\n
  3. Comment pouvez-vous mieux diff\u00e9rencier votre h\u00f4tel ? Questionner votre positionnement en termes de prix et valeur. Ciblez-vous les bons clients ? Pourriez-vous cibler des clients \u00e0 plus fort potentiel ? Quels devraient \u00eatre les am\u00e9liorations et changements n\u00e9cessaires ?<\/li>\n
  4. Anticiper les strat\u00e9gies de vos concurrents. Pouvez-vous identifier un changement dans la valeur qu’ils offrent ? Est-ce que cela correspond aux attentes des clients ?<\/li>\n<\/ol>\n<\/div>

    Pr\u00e9c\u00e9dente<\/span><\/a><\/div>
    Index des Livres<\/span><\/a><\/div>
    Suivante<\/span><\/a><\/div><\/p>\n<\/div>
    Abonnez-vous \u00e0 Notre Blog<\/span><\/a><\/div>\n
    <\/div><\/div>

    Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div>

    D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div>

    <\/div><\/div>
    PLUS D’INFO<\/span><\/a><\/div><\/div><\/div>
    CONTACT<\/span><\/i><\/a><\/div><\/div><\/div><\/div>
    PLUS D’INFO<\/span><\/a><\/div>
    CONTACT<\/span><\/i><\/a><\/div><\/div><\/div>
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    <\/span><\/div><\/div><\/div><\/div><\/div>\n
    <\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Comment les clients per\u00e7oivent-ils votre h\u00f4tel par rapport \u00e0 la concurrence ? Vous devez cr\u00e9er des outils qui d\u00e9finiront les diff\u00e9rences entre votre h\u00f4tel et votre environnement concurrentiel. Jetez un oeil \u00e0 la 9\u00e8me \u00e9tape de notre strat\u00e9gie de revenue management<\/a>\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24839","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"\nPlan Strat\u00e9gique de Revenue Management - \u00c9tape 9<\/title>\n<meta name=\"description\" content=\"\u00c9tapes dans la mise en place d'une strat\u00e9gie de gestion du revenu. Un plan d\u00e9taill\u00e9 et des strat\u00e9gies propos\u00e9es par Xotels. 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