{"id":24852,"date":"2009-10-06T10:10:10","date_gmt":"2009-10-06T10:10:10","guid":{"rendered":"https:\/\/www.xotels.com\/non-classifiee\/strategies-de-tarification"},"modified":"2025-01-23T15:06:04","modified_gmt":"2025-01-23T15:06:04","slug":"strategies-de-tarification","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification","title":{"rendered":"Strat\u00e9gies de Tarification"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p style=\"text-align: justify;\">Dans nos articles suivants nous aborderons les strat\u00e9gies de tarification pour les h\u00f4tels dans votre plan de <a href=\"\/fr\">revenue management<\/a>. Nous parlerons de strat\u00e9gies de tarification dynamique, GOPPAR, tarification diff\u00e9rentielle et de positionnement tarifaire. La premi\u00e8re que nous devons aborder concerne la gamme de prix que votre h\u00f4tel doit afficher&#8230;<br \/>\nLes sujets suivants seront d\u00e9velopp\u00e9s :<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/strategie_tarification1.JPG\" alt=\"strat\u00e9gie tarification\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c9videmment, cela semble tr\u00e8s int\u00e9ressant. Mais prenons du recul et mettons-nous dans la peau de ceux qui doivent payer ces tarifs. On les appelle les consommateurs ou plut\u00f4t les clients. Cependant, ce ne sont pas des clients comme les autres. Ils viennent de diff\u00e9rents pays, voyagent pour diff\u00e9rentes raisons et ont chacun un budget diff\u00e9rent.<\/p>\n<p style=\"text-align: justify;\">Le Yield management (management de la tarification en temps r\u00e9el) n\u2019est performant que lorsque vous pouvez cibler diff\u00e9rents types de clients \u00e0 n\u2019importe quel moment et avec des prix diff\u00e9rents. C\u2019est ce que nous avons essay\u00e9 de vous montrer ci-dessous;<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/strategie_tarification2.JPG\" alt=\"strat\u00e9gie tarification\" \/><\/p>\n<p style=\"text-align: justify;\">Si vous n\u2019avez pas de prix disponibles pour les clients potentiels avec un budget un peu plus \u00e9lev\u00e9, vous les perdrez au profit d\u2019autres h\u00f4tels. Il en est de m\u00eame si vous affichez des prix plus bas que ce que les clients sont pr\u00eats payer, vous perdrez en marge (ferez moins de b\u00e9n\u00e9fices) s\u2019ils r\u00e9servent \u00e0 votre h\u00f4tel. Il va sans dire que si vos prix sont trop \u00e9lev\u00e9s pour des clients \u00e0 petits budgets vous y perdrez en r\u00e9servations. Compliqu\u00e9 tout \u00e7a\u2026<\/p>\n<p style=\"text-align: justify;\">Comment faire correspondre votre demande, votre gamme de prix ainsi que leur budget ? C\u2019est simple, vous devez diff\u00e9rencier votre offre de produits.<\/p>\n<p><img decoding=\"async\" class=\"size-auto\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/images\/strategie_tarification3.JPG\" alt=\"strat\u00e9gie tarification\" \/><\/p>\n<p style=\"text-align: justify;\">Cela veut dire que vous devez introduire une strat\u00e9gie de segmentation des prix ou bien une strat\u00e9gie de discrimination au sein de votre h\u00f4tel.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/gestion-du-revenu-etape-10\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e9c\u00e9dente<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/fr\/manuel-gestion-revenu\/\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Index des Livres<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/fr\/manuel-gestion-revenu\/strategies-de-tarification2\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Suivante<\/span><\/a><\/div><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:+1.5%;\" target=\"_self\" href=\"\/en\/subscribe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\"> Abonnez-vous \u00e0 Notre Blog<\/span><\/a><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div>  <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(249,249,249,0);--awb-flex-wrap:wrap;--awb-box-shadow:1px 1px 10px 1px rgba(114,114,114,0.5);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:50px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p style=\"font-size: 2em; text-align: center;\">Maximise les revenus de ton h\u00f4tel<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">D\u00e9couvre le potentiel de revenus cach\u00e9s de ton h\u00f4tel ou de ton resort.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\" id=\"nativeads\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-no-small-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/lieux\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--awb-margin-bottom:20px;--button_accent_color:#ffffff;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/hotel-revenue-management\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PLUS D&rsquo;INFO<\/span><\/a><\/div><div class=\"fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient\" style=\"--button_accent_color:#000000;--button_border_color:#000000;--button_accent_hover_color:#c6c6c6;--button_border_hover_color:#212121;--button-border-radius-top-left:10px;--button-border-radius-top-right:10px;--button-border-radius-bottom-right:10px;--button-border-radius-bottom-left:10px;--button_gradient_angle:180deg;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:#1c1c1c;--button_gradient_bottom_color_hover:#3d3d3d;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/fr\/lieux\/\" id=\"nativeads\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">CONTACT<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-left:15px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img  alt class=\"img-responsive wp-image-14716\"\/><\/span><\/div><div class=\"fusion-image-element fusion-no-large-visibility\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-object-position:45% 61%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none has-aspect-ratio\" style=\"-webkit-box-shadow: 3px 3px 7px var(--awb-color7);box-shadow: 3px 3px 7px var(--awb-color7);\"><img class=\"img-responsive wp-image-14716 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Dans nos articles suivants nous aborderons les strat\u00e9gies de tarification pour les h\u00f4tels dans votre plan de <a href=\"\/fr\/hotel-revenue-management\">revenue management<\/a>. Nous parlerons de strat\u00e9gies de tarification dynamique, GOPPAR, tarification diff\u00e9rentielle et de positionnement tarifaire. La premi\u00e8re que nous devons aborder concerne la gamme de prix que votre h\u00f4tel doit afficher&#8230;<br \/>Les sujets suivants seront d\u00e9velopp\u00e9s :<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-24852","post","type-post","status-publish","format-standard","hentry","category-manuel-gestion-revenu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies de Tarification - Xotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies de Tarification - Xotels\" \/>\n<meta property=\"og:description\" content=\"Dans nos articles suivants nous aborderons les strat\u00e9gies de tarification pour les h\u00f4tels dans votre plan de revenue management. Nous parlerons de strat\u00e9gies de tarification dynamique, GOPPAR, tarification diff\u00e9rentielle et de positionnement tarifaire. La premi\u00e8re que nous devons aborder concerne la gamme de prix que votre h\u00f4tel doit afficher...Les sujets suivants seront d\u00e9velopp\u00e9s :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification\" \/>\n<meta property=\"og:site_name\" content=\"Xotels\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-06T10:10:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T15:06:04+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Landman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xotels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Landman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification\"},\"author\":{\"name\":\"Patrick Landman\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\"},\"headline\":\"Strat\u00e9gies de Tarification\",\"datePublished\":\"2009-10-06T10:10:10+00:00\",\"dateModified\":\"2025-01-23T15:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification\"},\"wordCount\":966,\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#organization\"},\"articleSection\":[\"manuel-gestion-revenu\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification\",\"name\":\"Strat\u00e9gies de Tarification - Xotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#website\"},\"datePublished\":\"2009-10-06T10:10:10+00:00\",\"dateModified\":\"2025-01-23T15:06:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\\\/strategies-de-tarification#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"revenue-management\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"manuel-gestion-revenu\",\"item\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/revenue-management\\\/manuel-gestion-revenu\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Strat\u00e9gies de Tarification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#website\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/fr\",\"name\":\"Xotels\",\"description\":\"Xotels - Revenue Management Consulting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.xotels.com\\\/fr?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#organization\",\"name\":\"Xotels - Hotel Management Company\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/fr\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"contentUrl\":\"https:\\\/\\\/www.xotels.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/xotels-hotel-management-company-logoOriginal-compress.webp\",\"width\":196,\"height\":65,\"caption\":\"Xotels - Hotel Management Company\"},\"image\":{\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.xotels.com\\\/fr#\\\/schema\\\/person\\\/f51e882bd553ae1b905fc0214cdca6f5\",\"name\":\"Patrick Landman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g\",\"caption\":\"Patrick Landman\"},\"description\":\"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.\",\"sameAs\":[\"https:\\\/\\\/www.xotels.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/xotels\\\/\",\"https:\\\/\\\/x.com\\\/xotels\"],\"url\":\"https:\\\/\\\/www.xotels.com\\\/fr\\\/author\\\/patrick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gies de Tarification - Xotels","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gies de Tarification - Xotels","og_description":"Dans nos articles suivants nous aborderons les strat\u00e9gies de tarification pour les h\u00f4tels dans votre plan de revenue management. Nous parlerons de strat\u00e9gies de tarification dynamique, GOPPAR, tarification diff\u00e9rentielle et de positionnement tarifaire. La premi\u00e8re que nous devons aborder concerne la gamme de prix que votre h\u00f4tel doit afficher...Les sujets suivants seront d\u00e9velopp\u00e9s :","og_url":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification","og_site_name":"Xotels","article_published_time":"2009-10-06T10:10:10+00:00","article_modified_time":"2025-01-23T15:06:04+00:00","author":"Patrick Landman","twitter_card":"summary_large_image","twitter_creator":"@xotels","twitter_misc":{"Written by":"Patrick Landman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification#article","isPartOf":{"@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification"},"author":{"name":"Patrick Landman","@id":"https:\/\/www.xotels.com\/fr#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5"},"headline":"Strat\u00e9gies de Tarification","datePublished":"2009-10-06T10:10:10+00:00","dateModified":"2025-01-23T15:06:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification"},"wordCount":966,"publisher":{"@id":"https:\/\/www.xotels.com\/fr#organization"},"articleSection":["manuel-gestion-revenu"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification","url":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification","name":"Strat\u00e9gies de Tarification - Xotels","isPartOf":{"@id":"https:\/\/www.xotels.com\/fr#website"},"datePublished":"2009-10-06T10:10:10+00:00","dateModified":"2025-01-23T15:06:04+00:00","breadcrumb":{"@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu\/strategies-de-tarification#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xotels.com\/fr"},{"@type":"ListItem","position":2,"name":"revenue-management","item":"https:\/\/www.xotels.com\/fr\/revenue-management"},{"@type":"ListItem","position":3,"name":"manuel-gestion-revenu","item":"https:\/\/www.xotels.com\/fr\/revenue-management\/manuel-gestion-revenu"},{"@type":"ListItem","position":4,"name":"Strat\u00e9gies de Tarification"}]},{"@type":"WebSite","@id":"https:\/\/www.xotels.com\/fr#website","url":"https:\/\/www.xotels.com\/fr","name":"Xotels","description":"Xotels - Revenue Management Consulting","publisher":{"@id":"https:\/\/www.xotels.com\/fr#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xotels.com\/fr?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.xotels.com\/fr#organization","name":"Xotels - Hotel Management Company","url":"https:\/\/www.xotels.com\/fr","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.xotels.com\/fr#\/schema\/logo\/image\/","url":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","contentUrl":"https:\/\/www.xotels.com\/wp-content\/uploads\/2022\/05\/xotels-hotel-management-company-logoOriginal-compress.webp","width":196,"height":65,"caption":"Xotels - Hotel Management Company"},"image":{"@id":"https:\/\/www.xotels.com\/fr#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.xotels.com\/fr#\/schema\/person\/f51e882bd553ae1b905fc0214cdca6f5","name":"Patrick Landman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58c009011be358c80a1c2ebe59eef60c38e8685209f398d3d96192f15599fff?s=96&d=mm&r=g","caption":"Patrick Landman"},"description":"As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS\u00b4 diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.","sameAs":["https:\/\/www.xotels.com\/","https:\/\/www.linkedin.com\/in\/xotels\/","https:\/\/x.com\/xotels"],"url":"https:\/\/www.xotels.com\/fr\/author\/patrick"}]}},"_links":{"self":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts\/24852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/comments?post=24852"}],"version-history":[{"count":0,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/posts\/24852\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/media?parent=24852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/categories?post=24852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xotels.com\/fr\/wp-json\/wp\/v2\/tags?post=24852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}