{"id":27406,"date":"2025-10-02T15:09:48","date_gmt":"2025-10-02T15:09:48","guid":{"rendered":"https:\/\/www.xotels.com\/uncategorized-pt\/estrategias-de-vendas-de-hotel"},"modified":"2025-11-17T16:59:32","modified_gmt":"2025-11-17T16:59:32","slug":"estrategias-de-vendas-de-hotel","status":"publish","type":"post","link":"https:\/\/www.xotels.com\/pt\/blog\/estrategias-de-vendas-de-hotel","title":{"rendered":"15 Estrat\u00e9gias de Vendas de Hotel N\u00e3o Convencionais"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Estar preso na rotina como hoteleiro \u00e9 frustrante. Todos j\u00e1 passamos por isso. Aqueles dias sem dormir, a olhar para o teto, a pensar no que mais podes tentar para <strong>aumentar as vendas<\/strong> do teu hotel.<\/p>\n<p>\u00c9 um tema que aparece constantemente nas minhas conversas com clientes de<a href=\"http:\/\/www.xotels.com\"> consultoria de revenue management<\/a> Ent\u00e3o, hoje quero compartilhar algumas ideias ousadas e pr\u00e1ticas direto da linha de frente. Ideias que <strong>quebram o ciclo<\/strong> e <strong>te ajudam a n\u00e3o tocar sempre a mesma m\u00fasica que todo hoteleiro toca<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p><strong>Resumo do Artigo<\/strong><\/p>\n<ul>\n<li><a href=\"#stop\">Para de deixar a bola cair com os bookers corporativos<\/a><\/li>\n<li><a href=\"#turn\">Transforma h\u00f3spedes em embaixadores da marca<\/a><\/li>\n<li><a href=\"#finally\">Finalmente comece a usar os dados dos h\u00f3spedes (da forma certa)<\/a><\/li>\n<li><a href=\"#custom\">Pacotes personalizados baseados em prefer\u00eancias<\/a><\/li>\n<li><a href=\"#every\">Transforma cada espa\u00e7o do hotel em um espa\u00e7o vend\u00e1vel<\/a><\/li>\n<li><a href=\"#vip\">C\u00edrculo VIP de reservas corporativas<\/a><\/li>\n<li><a href=\"#stay\">Eventos \u201cFique por uma causa\u201d<\/a><\/li>\n<li><a href=\"#corporate\">Programa de indica\u00e7\u00e3o corporativa<\/a><\/li>\n<li><a href=\"#office\">Pacotes \u201cEscrit\u00f3rio em movimento\u201d<\/a><\/li>\n<li><a href=\"#experiential\">Op\u00e7\u00f5es de upsell experiencial<\/a><\/li>\n<li><a href=\"#extend\">Alcance estendido para planejadores de eventos<\/a><\/li>\n<li><a href=\"#hotel\">Dias de &#8220;pr\u00e9-visualiza\u00e7\u00e3o&#8221; do hotel para decisores corporativos<\/a><\/li>\n<li><a href=\"#looks\">Apar\u00eancia \u00e9 tudo (em todos os lugares que voc\u00ea aparece)<\/a><\/li>\n<li><a href=\"#leverage\">Aproveite os pacotes \u201cbleisure\u201d<\/a><\/li>\n<li><a href=\"#after\">Plano de engajamento p\u00f3s-estadia<\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><h2 id=\"stop\">1. Para de deixar a bola cair com os bookers corporativos<\/h2>\n<p><strong>O onboarding n\u00e3o \u00e9 s\u00f3 para funcion\u00e1rios; serve tamb\u00e9m para os bookers corporativos<\/strong>. O erro n\u00famero um que <strong> vejo os vendedores de hot\u00e9is cometerem \u00e9 desaparecer assim que o contrato \u00e9 assinado. Isso n\u00e3o \u00e9 s\u00f3 errado, pode custar noites de hospedagem ou, pior, toda a conta. <\/strong>. Todas aquelas horas em reuni\u00f5es e liga\u00e7\u00f5es que gastaste para conquist\u00e1-los? Perdidas.<\/p>\n<p>Sempre digo: <strong>mantem a comunica\u00e7\u00e3o viva e torna-a pessoal<\/strong>. Nada de emails autom\u00e1ticos. Liga-lhes. Convida-os para um caf\u00e9. Mostra as novidades do teu hotel. Se estiverem longe, faz uma videochamada r\u00e1pida. O contato cara a cara faz uma diferen\u00e7a enorme.<\/p>\n<p>Um exemplo pr\u00e1tico: digamos que transformaste aquele canto esquecido do lobby em um espa\u00e7o de coworking multifuncional, com tudo que os h\u00f3spedes corporativos adoram. N\u00e3o deixes passar despercebido. Mostra aos teus bookers corporativos. Faz com que eles sintam o valor.<\/p>\n<p><strong>A regra \u00e9 simples: nunca pare de \u201cvender\u201d depois que a tinta do contrato secou.<br \/>\n<\/strong><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"M\u00e3os seguram um telefone exibindo Conte\u00fado Gerado pelo Usu\u00e1rio (UGC), uma das estrat\u00e9gias de vendas hoteleiras mais eficazes para transformar h\u00f3spedes em verdadeiros embaixadores da marca e impulsionar reservas.&lt;br&gt;\" title=\"UGC-Estrat\u00e9gias-de-Vendas-de-Hotel\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27015\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-200x113.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-400x225.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-600x338.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-800x450.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies-1200x675.webp 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/UGC-Hotel-Sales-Strategies.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"turn\"><h2>2. Transforme h\u00f3spedes em embaixadores da marca<\/h2>\n<p><strong>Os teus h\u00f3spedes mais felizes s\u00e3o os melhores vendedores<\/strong>. Incentiva-os a compartilhar a experi\u00eancia atrav\u00e9s de <a href=\"https:\/\/wiwt.travel\/blog\/ugc-for-hotels\/\" rel=\"noopener nofollow\">user-generated content (UGC), <\/a>como fotos, hist\u00f3rias ou v\u00eddeos.<\/p>\n<p><strong>Quanto mais aut\u00eantico, real e relacion\u00e1vel for o post, melhor.<\/strong><\/p>\n<p>Muito mais eficaz do que qualquer brochura brilhante.<\/p>\n<p>Exemplo pr\u00e1tico: cria um drink exclusivo e oferece como cortesia para quem marcar o hotel nas redes sociais. Pequenos gestos geram grande engajamento.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"finally\"><h2>3. Finalmente comece a usar os dados dos h\u00f3spedes (da forma certa)<\/h2>\n<p>Os hot\u00e9is coletam toneladas de <a href=\"https:\/\/www.xotels.com\/hotel-management\/the-importance-of-capturing-hotel-guest-data-and-email-addresses\">dados dos h\u00f3spede<\/a>, mas a maioria fica parada. Hora de coloc\u00e1-los para trabalhar.<\/p>\n<p><strong>Parte 1 (recolha de dados):<\/strong> Se criativo. Logins de Wi-Fi, check-ins online, pesquisas de satisfa\u00e7\u00e3o ou pequenos concursos podem trazer insights valiosos.<\/p>\n<p><strong>Parte 2 (uso dos dados):<\/strong> Segmenta as tuas mensagens. Um booker corporativo quer efici\u00eancia e vantagens para neg\u00f3cios; um h\u00f3spede de lazer quer experi\u00eancias e valor. N\u00e3o envies o mesmo newsletter para ambos. \u00c9 como servir o mesmo prato para vegetarianos e amantes de carne: n\u00e3o vai funcionar.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" id=\"custom\"><h2>4. Pacotes personalizados baseados em prefer\u00eancias<\/h2>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"Um quarto familiar espa\u00e7oso em um hotel, destacando pacotes personalizados do hotel como uma das estrat\u00e9gias de vendas mais eficazes para aumentar reservas e a satisfa\u00e7\u00e3o dos h\u00f3spedes.\" title=\"Estrat\u00e9gias-de-Vendas-de-Hotel\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27021\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-200x150.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-400x300.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-600x450.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies-800x600.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Hotel-Sales-Strategies.webp 1000w\" sizes=\"(max-width: 640px) 100vw, 1000px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"custom\"><p>Agora que tem os dados, use-os para <strong>criar pacotes que realmente fa\u00e7am sentido<\/strong>.<\/p>\n<p>Casal que j\u00e1 se hospedou antes? Oferece um pacote \u201cFim de semana rom\u00e2ntico\u201d com champanhe e late check out.<\/p>\n<p>Fam\u00edlia? Combina quarto familiar\/conectado com pequeno almo\u00e7o, estacionamento para o carro e bilhetes para uma atra\u00e7\u00e3o que as crian\u00e7as v\u00e3o adorar.<\/p>\n<p>O objetivo \u00e9 espelhar o <strong>estilo de vida dos h\u00f3spedes. E, aten\u00e7\u00e3o: estes pacotes precisam estar vis\u00edveis no site, <\/strong> n\u00e3o enterrados em tr\u00eas cliques.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" id=\"every\"><h2>5. Transforme cada espa\u00e7o do hotel em um espa\u00e7o vend\u00e1vel<\/h2>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"862\" height=\"575\" alt=\"Um lobby de hotel transformado num espa\u00e7o de coworking ilustra estrat\u00e9gias criativas de vendas hoteleiras para monetizar \u00e1reas subutilizadas.&lt;br&gt;\" title=\"Co-Working-Hotel-Vendas-Estrat\u00e9gias\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27027\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-200x133.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-400x267.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-600x400.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies-800x534.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Co-Working-Hotel-Sales-Strategies.webp 862w\" sizes=\"(max-width: 640px) 100vw, 862px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"every\"><p><strong>Cantos vazios s\u00e3o receita perdida.<\/strong> Transforme-os:<\/p>\n<p>Canto do lobby? Galeria de arte pop-up.<\/p>\n<p>Sala de reuni\u00f5es sem uso? Espa\u00e7o de coworking durante o dia.<\/p>\n<p>Rooftop? Yoga ao p\u00f4r do sol ou noites de cocktails.<\/p>\n<p><strong>Hot\u00e9is s\u00e3o im\u00f3veis; cada metro quadrado deve encantar o h\u00f3spede ou gerar receita. Preferencialmente, ambos.<br \/>\n<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"vip\"><h2>6. C\u00edrculo VIP de reservas corporativas<\/h2>\n<p><strong>Bookers corporativos <\/strong>adoram se sentir especiais. <strong>Cria um \u201cc\u00edrculo\u201d com benef\u00edcios extras: upgrades de quarto, acesso a lounge exclusivo ou jantares de agradecimento trimestrais.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e1 um nome especial e divulga corretamente para que realmente seja notado.<\/p>\n<p>Transforma os teus melhores bookers no \u201cclube interno\u201d do teu hotel.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"stay\"><h2>7. Eventos \u201cFique por uma causa\u201d<\/h2>\n<p>Combine reservas com prop\u00f3sito. <strong>Fa\u00e7a parceria com uma ONG e realize eventos onde uma parte da estadia vai para uma causa<\/strong>.<\/p>\n<p>Exemplo: \u201cHospede-se em setembro, X% vai para o banco de alimentos local.\u201d H\u00f3spedes adoram saber que sua estadia tem impacto positivo. \u00c9 vender com consci\u00eancia.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"corporate\"><h2>8. Programa de indica\u00e7\u00e3o corporativa<\/h2>\n<p><strong>O boca a boca funciona no B2B tamb\u00e9m<\/strong>. Recompense clientes corporativos que indicarem novos neg\u00f3cios.<\/p>\n<p>Exemplo: um booker corporativo que indica outra empresa ganha um voucher de fim de semana ou privil\u00e9gios de reserva priorit\u00e1ria. De repente, seus clientes se tornam sua equipe de vendas. E, como sempre, refor\u00e7o: comunicar o benef\u00edcio \u00e9 essencial. Criar sem divulgar = esfor\u00e7o perdido.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"office\"><h2>Pacotes \u201cEscrit\u00f3rio em movimento\u201d<\/h2>\n<p>Todos sabemos que o <strong>trabalho remoto <\/strong>n\u00e3o \u00e9 apenas uma tend\u00eancia, \u00e9 a realidade, e veio para ficar. <strong>Monte pacotes de quartos com Wi-Fi r\u00e1pido, cadeiras ergon\u00f4micas, planos de refei\u00e7\u00e3o e acesso a amenities que ajudem os h\u00f3spedes a relaxar.<\/strong><\/p>\n<p>Pensa em um mini-WeWork dentro do teu hotel. Adiciona pequenos detalhes, como caf\u00e9 \u00e0 vontade ou drinks fora do hor\u00e1rio, e vais <strong>conquistar um segmento totalmente novo de h\u00f3spedes<\/strong>.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Uma tela de smartphone a mostrar um interface de hotel com uma sec\u00e7\u00e3o &quot;Principais escolhas para ti&quot; apresentando op\u00e7\u00f5es de upsell experiencial, uma das principais estrat\u00e9gias de vendas hoteleiras.\" title=\"Upselling-Hotel-Vendas-Estrat\u00e9gias\" src=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies.webp\" class=\"img-responsive wp-image-27033\" srcset=\"https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-200x113.webp 200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-400x225.webp 400w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-600x338.webp 600w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-800x450.webp 800w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies-1200x675.webp 1200w, https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/10\/Upselling-Hotel-Sales-Strategies.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"experiential\"><h2>10. Op\u00e7\u00f5es de upsell experiencial<\/h2>\n<p><strong>Upselling<\/strong> n\u00e3o \u00e9 s\u00f3 pequeno almo\u00e7o. Na chegada, oferece experi\u00eancias \u00fanicas:<\/p>\n<p>Tours gastron\u00f4micos exclusivos<\/p>\n<p>Itiner\u00e1rios personalizados pela cidade (especialmente se souberes do gosto do h\u00f3spede!)<\/p>\n<p>Um \u201cmenu de travesseiros\u201d surpresa<\/p>\n<p><strong>Os upsells n\u00e3o s\u00f3 aumentam a receita, mas tamb\u00e9m aprofundam a mem\u00f3ria<\/strong> da estadia e elevam toda a <strong><a href=\"https:\/\/www.xotels.com\/hotel-management\/top-5-essential-hotel-management-tips-perfect-guest-experience\">experi\u00eancia do h\u00f3spede<\/a><\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"extend\"><h2>11. Alcance estendido para organizadores de eventos<\/h2>\n<p><strong>Organizadores de eventos<\/strong> s\u00e3o minas de ouro para <strong>reservas de grupos<\/strong>. N\u00e3o esperes que eles venham at\u00e9 ti, vai at\u00e9 eles. Participa de feiras locais, entra em associa\u00e7\u00f5es e constr\u00f3i rela\u00e7\u00f5es pessoais.<\/p>\n<p><strong>Um \u00fanico organizador pode trazer dezenas de eventos ao longo dos anos<\/strong>. \u00c9 a diferen\u00e7a entre pescar com cana e lan\u00e7ar uma rede.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"hotel\"><h2>12. Dias de pr\u00e9-visualiza\u00e7\u00e3o do hotel para decisores corporativos<\/h2>\n<p><strong>N\u00e3o te limites a apresentar as tuas instala\u00e7\u00f5es, mostra-as de verdade<\/strong>. Organiza um dia de portas abertas em que os <strong>compradores corporativos <\/strong>possam visitar os quartos, experimentar a comida e vivenciar o teu servi\u00e7o.<\/p>\n<p>\u00c9 como um test drive. Depois que eles veem na pr\u00e1tica, a venda fica dez vezes mais f\u00e1cil.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"looks\"><h2>13. Apar\u00eancia \u00e9 tudo (em todos os lugares que apareces)<\/h2>\n<p>As fotos do hotel s\u00e3o o primeiro aperto de m\u00e3o. E a primeira impress\u00e3o fica.<\/p>\n<p><strong>Garante que novas fotos apare\u00e7am de forma consistente em <a href=\"https:\/\/www.xotels.com\/revenue-management\/ota-revenue-management-advice\">OTAs<\/a>, no site e nas plataformas de reservas corporativas<\/strong>. J\u00e1 vi hot\u00e9is lindos perderem vendas porque um canal ainda mostrava fotos antigas e mal iluminadas. Os h\u00f3spedes passam diretamente sem dar hip\u00f3tese.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"leverage\"><h2>14. Aproveita os pacotes \u201cbleisure\u201d<\/h2>\n<p>Neg\u00f3cios + lazer = \u201c bleisure.\u201d Muitos viajantes corporativos aproveitam para estender o fim de semana e se divertir. <strong>Cria pacotes que facilitem isso<\/strong>: acesso a spa com desconto, tours locais ou tarifas estendidas para o fim de semana.<\/p>\n<p>Isso transforma uma estadia corporativa de duas noites numa reserva de quatro noites.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\" id=\"after\"><h2>15. Plano de engajamento p\u00f3s-estadia<\/h2>\n<p>A maioria dos hot\u00e9is despede-se e depois\u2026 sil\u00eancio. Grande erro.<\/p>\n<p>Faz follow-up com mensagens de agradecimento <strong>personalizadas,<\/strong> pedidos de feedback ou ofertas especiais. <strong>Mant\u00e9m o relacionamento vivo.<\/strong> Pensa nisso como regar uma planta: n\u00e3o pares depois que ela floresce.<\/p>\n<\/div> <div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:106px;--awb-padding-left:0px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-top-small:0px;--awb-background-image:url(&quot;https:\/\/www.xotels.com\/wp-content\/uploads\/2025\/07\/Native-Ads-Xotels-background-blue.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-right:23px;--awb-padding-left-small:30px;--awb-bg-size:cover;--awb-width-large:65%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.95384615385%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.95384615385%;--awb-width-medium:65%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:2.95384615385%;--awb-spacing-left-medium:2.95384615385%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:#e3e2de;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:4em;\"><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:-0.1em;font-size:1em;--fontSize:64;line-height:1.25;\"><p style=\"text-align: center; ;cursor: pointer;\"><a style=\"text-decoration: none !important;\" href=\"\/en\"><span style=\"color: #e3e2de!important; text-decoration: none !important;\"><strong>Maximize Your<br \/>\nHotel Revenue<\/strong><\/span><\/a><\/p><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#e3e2de;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:1.2em;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.01em;font-size:1em;--fontSize:19.2;--minFontSize:19.2;line-height:1.3;\"><p style=\"text-align: center;\">Uncover the hidden revenue potential <br \/>of your hotel or resort.<\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1rem;margin-bottom:1rem;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:28.8%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de;\n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:20.736%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 12rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 3px;\n border-top-width: 3px;\n border-right-width: 3px;\n border-left-width: 3px;\n border-color:#e3e2de; \n text-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:28.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:28.8%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #e3e2de; \n color:#1351aa; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de; \ntext-decoration: none !important;\nmargin-right:5px;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/en\"><span><\/span>LEARN MORE<\/span><\/a><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-right-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:20.736%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:20.736%;--awb-spacing-left-medium:0%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"> <a style=\"\n display: flex;\n align-items: center;\n justify-content: center;\n background-color: #1351aa;\n color: #e3e2de;; \n border-radius: 20px;\n width: 15rem;\n height: 3rem;\n font-weight: 700;\n font-size: 1em;\n border-bottom-width: 2px;\n border-top-width: 2px;\n border-right-width: 2px;\n border-left-width: 2px;\n border-color:#e3e2de;\nmargin-left:10px\ntext-decoration: none !important;\n \"\n target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.xotels.com\/en\/locations\" id=\"nativeads\"><span>CONTACT US<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-margin-top:40px;--awb-margin-bottom:40px;\" id=\"final\"><h2>Considera\u00e7\u00f5es finais<\/h2>\n<p>Como v\u00eas, gosto de manter tudo pr\u00e1tico. <strong>Testar novas ideias e experimentar estrat\u00e9gias de vendas n\u00e3o \u00e9 apenas \u201cfixe\u201d, \u00e9 essencial<\/strong><\/p>\n<p>Isso ajuda-nos a aprender o que funciona e, mais importante, o que n\u00e3o funciona.<\/p>\n<p>Pela experi\u00eancia,<strong> vejo uma diferen\u00e7a enorme entre hot\u00e9is que abra\u00e7am mudan\u00e7as e aqueles que jogam pelo seguro.<\/strong><\/p>\n<p><strong>Ent\u00e3o, qual ser\u00e1 a pr\u00f3xima estrat\u00e9gia que voc\u00ea vais tentar?<br \/>\n<\/strong><\/p>\n<p><em>Cheers,<\/em><\/p>\n<p><em>Remko West<\/em><\/p>\n<p><em>P.S.: Alguma d\u00favida sobre como planear o pr\u00f3ximo ano? Entra em contato com a nossa <\/em><a href=\"\/\"><span style=\"text-decoration: underline;\">consultoria de evenue management<\/span><\/a> <em><span style=\"font-weight: 400;\">ou <\/span><\/em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.xotels.com\/en\/hotel-consulting\"><span style=\"font-weight: 400;\">servi\u00e7os de consultoria hoteleira<\/span><\/a><\/span><em><span style=\"font-weight: 400;\"> para construir um plano s\u00f3lido e superar a concorr\u00eancia.<br \/>\n<\/span><\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-21\"><p><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/en\/subscribe\" id=\"buttonemail\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Subscreve<\/span><\/a><\/div> <div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.xotels.com\/pt\/blog\" id=\"buttoabout\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00daltimos artigos<\/span><\/a><\/div><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":27039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434,436,435],"tags":[],"class_list":["post-27406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-hotelira","category-blog","category-revenue-yield-management-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Estrat\u00e9gias de Vendas de Hotel N\u00e3o Convencionais | XOTELS<\/title>\n<meta name=\"description\" content=\"Liberta o potencial de vendas do teu hotel. 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