Hotel Revenue & Management Blog

What is the meaning / definition of Spa Hotels in the hospitality industry? A Spa Hotel is a hotel with the primary purpose of providing individual services and treatments for Spa seeking clients, with a focus on health. Historically many Spas were developed at the location of natural hot springs or sources of mineral waters. Over a stay period in [...]

What is the meaning / definition of Source of Business, in the hospitality industry? Source of Business is a term used to determine how a guest heard about the hotel in order to further expand marketing and promotion efforts to maximise profitability. Simply speaking, a Source of Business provides a hotel with a breakdown of how or through which channel [...]

What is the meaning / definition of a Hotel Soft Brand? The term hotel soft brand is a term used in hospitality that describes a hotel franchise or chain company. This organisation, in comparison to other hotel franchises or hotel chains provides the benefits of a larger chain without enforcing strict rules, regulations or strong brand identity on the franchisor [...]