Opaque Sites are booking channels and OTA websites where the supplier (in this case the hotel) remains hidden until after the purchase is complete. The customer sees only the product category (destination, star rating of the hotel) and the price but not the brand. After paying, the website will reveal the name of the hotel. Usually it doesn’t accept refunds, changes or cancellations.
It is basically a non-transparent discount offer. The sites are called ‘opaque’ because the supplier remains hidden during the booking process.
This segment is popular in the travel industry. It is used to sell unsold hotel rooms, airline seats etc.
The best known Opaque Travel Websites are Priceline and Hotwire.
Many OTAs have also introduced their own version of Opaque Pricing: