Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014?

So how do you adjust you hotel marketing strategy?

In recent years we have written so many articles with advice on how you can increase your hotel’s revenue. While originally revenue management was restricted only to certain areas, Xotels has been increasingly focusing on total revenue management. Total hotel revenue management includes key methods of improving a hotel’s bottom line by looking at all business areas, including marketing, sales and even concept development. This article provides a collection of over 20 of our most valuable insider tips, which can provide an outstanding platform for you to maximize your hotel’s revenue.

In last year’s article on hotel ancillary revenue we shared insider tips on how to generate extra revenue at your hotel or resort. We explained, among other things, how to upsell and cross-sell your services and how to leverage underutilized areas to increase revenue.

These main strategies will stay relevant during the coming years, but there are now novel ways of increasing revenue per guest too. In this article, we will go into detail about these new methods of using the strategies mentioned previously and discuss other tips and tricks to supercharge your revenue by getting your guests to spend more.

The number of people who choose to bring their pets on holiday is increasing every year, so much so that travel with pets is one of the fastest-growing trends in the travel industry. As a result, hotels are adapting the way they do business to tap into this increasingly important customer segment and maintain their client appeal in the face of stiff competition.

Continuously rethinking revenue management, I have come to the point where I wanted to build a revenue management and pricing solution myself. One of the crucial elements was the recommended pricing. Together with two revenue management teams and technology specialists, we have established a significant list of elements that we wanted to incorporate when it comes down to how we decided on any price for any given day.

The list of elements keeps on expanding and it seems never ending, as we add new elements on a regular basis.

So, if you are thinking of adding new elements in the way you decide on your price strategy, here’s a bunch of ideas to play with.

Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.