The number of people who choose to bring their pets on holiday is increasing every year, so much so that travel with pets is one of the fastest-growing trends in the travel industry. As a result, hotels are adapting the way they do business to tap into this increasingly important customer segment and maintain their client appeal in the face of stiff competition.

Continuously rethinking revenue management, I have come to the point where I wanted to build a revenue management and pricing solution myself. One of the crucial elements was the recommended pricing. Together with two revenue management teams and technology specialists, we have established a significant list of elements that we wanted to incorporate when it comes down to how we decided on any price for any given day.

The list of elements keeps on expanding and it seems never ending, as we add new elements on a regular basis.

So, if you are thinking of adding new elements in the way you decide on your price strategy, here’s a bunch of ideas to play with.

Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.

Over the last few years we have gotten more and more involved in the businesses of our hotel clients. We have seen a clear difference in revenue and profitability in hotels where we got involved at project definition stage vs coming in at pre-opening. There are many key points that increase the revenue potential of a hotel or resort, which architects, designers and investors are overlooking. And we are not talking about pocket change. I estimate the upside by utilizing revenue management insights to be easily 10% to 25% in top line income. Just think about how much this would impact your bottom line profit.

Total Revenue Management is a much-discussed concept in hospitality, but in reality it has produced a great deal of confusion. Put simply, it is the revenue management of all revenue sources in a hotel. From your RevPAR and GOPPAR to the hotel restaurant, and from the bar, spa and gym to activities and excursions, it encompasses every single hotel income stream.

Let's dive in and see how this can be done ...

The rooms of your hotel are one of the most powerful tools you have at your disposal as a revenue manager. It allows you to segment and position the hotel product, differentiating yourself from the competition. If segmented correctly it also allows you to build a revenue management strategy based on a comprehensive demand based yield or rate grid.