Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …

How to Generate Ancillary Revenue in your Hotel or Resort

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What can you do in your hotel or resort to generate additional income? It often sounds easier than it is in reality. We have been brainstorming and have come up with some great hotel management tips to sell extra services. And then there is the next challenge with upselling and cross-selling. There are several extra services to offer in our hotels but how do you know what is most profitable. Which ancillary revenues bring more income while require less effort in terms of investment, time spent and people dedicated?

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What should Hotels Learn and Copy from AirBnB

 

The hotel industry generally suffers from a victim mentality. AirBnB is the big bad wolf that is not playing according to our rules. Them and other sharing economy business models are bringing damage to our hotels, and it isn’t happening in a fair way. But let's turn the game around and find out what we can learn from them to become better at our own business, hotel management, a.k.a. hospitality … Let’s have a look at their strategies to find some disruptive ideas and see how we can apply them in our hotels. Ready?

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10 Tips to Attract Chinese Travelers & Tourists with your Hotel

With around $300 billion spent every year overseas, Chinese market is incredibly tempting for hotels, but it's probably the hardest one to penetrate as well. We are always looking to develop our revenue management and distribution strategies for new opportunities. Talking with some of the experts in the market we have put together a top 10 list of tips and best practices to make your hotel ‘chinese friendly’ and attract this massive growing market segment.

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Secrets of Revenue Management: Protect your hotel brand from Brandjacking

 

Con Air: what is brandjacking?

The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest  common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one  that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your  hotel’s name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that’s ABB. 

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