Hotel Management Blog

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Hospitality industry news, trends, tips, ideas, strategies and best practices …

Case Study: 10 Years of Revenue Management at Xotels

logoAs Xotels exists 10 years this year, we wanted to share with you what it has been like. But rather sharing our own story, we think it would be much more interesting to share you what it has been like from the perspective of our longest client. The ultimate revenue management outsourcing and consulting case study if you will. The very first client for our revenue management outsourcing services was La Bergère Group, and they are still with us after 10 Years of Xotels..

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Hotel Internet Marketing Plan & Online Strategies - Part 2

blauw merkbeeld standaard xotelIn Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.

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Hotel Marketing Plan: How to Drive Direct Sales

blauw merkbeeld standaard xotelIt is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.

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Independent Hotels have a strong advantage over Chain properties

Independent Hotel Group - XotelsReading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains.

However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.

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Hotel Revenue Management Glossary launched by Xotels

blauw merkbeeld standaard xotelNot long time ago Xotels celebrated 10 years. Ten years of successful business in Hotel Revenue Management, turning our partner Hotels into ‘bestsellers’. We advice, we manage, we calculate, we analyze, we represent, we sell. We evaluate your numbers and drive your revenue, we set up strategies, we push your sales and we improve your marketing strategies. We train your staff, we build your website, we optimize your search engines, we turn your properties into top accommodations.

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Contact us

CALL US.
 NL +31 208 084 756
 UK +44 203 608 0381
 BE +32 280 86 345
 ES +34 934 614 801
 FR +33 184 884 082
 US +1 202 888 0150
 
WRITE US.
 
Hotel Management Company

Hotel Management Company

Xotels on target

CALL US.

  • NL +31 208 084 756
  • UK +44 203 608 0381
  • BE +32 280 86 345
  • ES +34 934 614 801
  • FR +33 184 884 082
  • US +1 202 888 0150

WRITE US.

  • info@xotels.com