Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.
Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences.To get inspired, we from XOTELS have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests.Enjoy our list of creative and innovative hotel concepts and get inspired!
Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.
This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨
It is now more important than ever to make every guest's stay be as fulfilling and enjoyable as possible for your hotel. It is simply too great a risk to lose revenues as a result of bad reviews, having to issue refunds, or through other issues that generate guest complaints.
In this article, we reflect on where such issues may arise, how to measure, and how to take fast, effective action allowing you to manage your hotel in the best way possible.