2016 has brought Xotels to new levels, it was a year of growth in many ways. We have expanded our portfolio with some amazing new hotels, and have been able to increase financial results of our hotel portfolio in a significant way.
2016 was again a very dynamic year, with many changes in the hotel & travel industry. Chains have merged into mega-chains, book-direct is becoming popular on meta-search channels, chains are pushing for direct business etc. But what has been popular in the world of Revenue Management?
In 2011 I wrote an article about the seismic shift in Hotel Asset Management. A change in focus from operations and cost control to a more strategic view, incorporating Revenue Management. Going through LinkedIn reviewing some of the key players in the field of asset management in the hospitality industry I could not help but notice that the shift of focus continues.
As Xotels exists 10 years this year, we wanted to share with you what it has been like. But rather sharing our own story, we think it would be much more interesting to share you what it has been like from the perspective of our longest client. The ultimate revenue management outsourcing and consulting case study if you will. The very first client for our revenue management outsourcing services was La Bergère Group, and they are still with us after 10 Years of Xotels.
In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.
Are you still using Excel spreadsheets for your revenue management? Is a revenue management system too expensive? The times of endless building of Excel sheets and yielding manually are of the past! In our ever evolving digital world and the continuously improving technology it is easier and more affordable than ever to stay up to date.