It's that time of the year again when searches for queries such as "Hotel Marketing Trends 2020" or "Year in Review" literally explode. It looks like, every December, we all transform into new-year-resolutions-freaks.

We have compiled a list of the best articles published last year to give you a head start into 2020! Before diving into the list, we would like to welcome you to check out our recent articles covering the plethora of essentials to Hotel and Asset Management, Marketing, Distribution, and other hospitality-focused insights.

Let´s dig in!

We are very proud of the team of revenue management experts we have built over the years at Xotels. Together we have built an inspiring company culture and offer great career opportunities. At our core, we are a dynamic company that constantly grows and innovates by striving to challenge the status quo. We would like to share with you some hospitality career success stories.

Rather looking at it from a ‘company’ perspective, we asked 3 members of our superstars why they joined our team, and what it is like to work at Xotels.

A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.

Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.

It has been a while since we covered this topic, so I thought it would be good to have another look at forecasting in hotels. With reservation lead time changing in key markets we operate in, it is becoming more challenging to forecast accurately.

And still it is essential to give our operational departments a realistic financial outlook to run the day to day operations of the hotel as cost effective as possible. And also owners and investors need to have insight and the right expectations on the financial performance of their hospitality business.