Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.
Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.
This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨
QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.
We will share our insights as a Hotel Management Company:
One of the components needed to apply a hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.
It is now more important than ever to make every guest's stay be as fulfilling and enjoyable as possible for your hotel. It is simply too great a risk to lose revenues as a result of bad reviews, having to issue refunds, or through other issues that generate guest complaints.
In this article, we reflect on where such issues may arise, how to measure, and how to take fast, effective action allowing you to manage your hotel in the best way possible.
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Well, then you have come to the right place...
We have compiled a list of our most read hotel management articles that will ensure you are fully up-to-date with the latest insights, tips, and best hospitality practices.
In this first article we will go over the definition of what is revenue management in the hotel and hospitality industry. Additionally we will be covering the fundamentals of revenue and yield management.
Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other digital communication channels, email remains the channel of reference for hotels to build a well-rounded distribution strategy, drive direct sales, issue special offers, and promote online reputation management.