Hotel Revenue & Management Blog

What is the meaning / definition of Displacement Analysis in the hospitality industry? For a hotel, the idea of making money through accepting group business bookings sounds like a good idea – an obvious thing to do. But is that really always the case? The answer is No! Sometimes it would be prudent to deny a group booking in favour [...]

What is the meaning / definition of Discount Rate in the hospitality industry? The term Discount Rate, when used in the Discounted Cash Flow (DCF) analysis, refers to the rate by which to discount projected future cash flows. The discount rate thereby expresses the time value of money and can make the difference between whether an investment project is financially [...]

What is the meaning / definition of Direct Sales in hospitality? The term Direct Sales refers to the revenue generated in the key Hotel Market Segments using a Direct channel : official hotel website, phone, email, livechat or messaging solutions… which does not entail the payment of any fees or commissions to a Travel Agency. Driving Direct sales is essential [...]