Revenue & Yield Management Blog

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.

Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences.

To get inspired, we from XOTELS-hotel revenue management consulting and hotel management company have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests.

Enjoy our list of creative and innovative hotel concepts and get inspired!

Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.

The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.

This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨

One of the components needed to apply in hotel revenue management consulting is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.

It is now more important than ever to make every guest's stay be as fulfilling and enjoyable as possible for your hotel. It is simply too great a risk to lose revenues as a result of bad reviews, having to issue refunds, or through other issues that generate guest complaints.

In this article, we reflect on where such issues may arise, how to measure, and how to take fast, effective action allowing you to manage your hotel in the best way possible.

If you would like to invest in a hotel and are doing your research, at XOTELS, a company specialised in Hotel Asset Management, we would like to share some giveaways and a list of Top 10 tips to make wise decisions when investing in a hotel.

The concept of the hotel has existed for hundreds of years. Since the days of stagecoaches, overland exploration and urban growth, entrepreneurs around the world have dived into hotel ownership. They sensed the potential, economic opportunity, purpose, growing markets and prestige. In the modern hospitality industry, not too much has changed. So what are the reasons for hotel investment?Let´s take a look from our perspective as a hotel management company.

Do you like making decisions with sound info? Of course! So do hotel buyers, lenders, owners and sellers. Making informed decisions about potential or operational hotel investments means using accurate hotel valuation methods. Numerous methods exist, each with good and bad points. It’s the classic hotel real estate issue… how do you determine a hotel’s value without selling it? Here’s the guide to hotel valuation methods we put together from our point of view as a hotel revenue management consulting company.

Sustainability is the future of the hospitality industry. It has grown to be a topic of massive interest to both hoteliers and investors. Its positive outcome is immeasurable no matter the scale of the hotel or resort. Looking through our perspective as a hotel management company, we have put together a list of reasons why hotel investment in sustainable real estate and eco-friendly hotels is essential. Find out why you should work on reducing your ecological and environmental footprint with your next hotel concept project.

Need to know what a hotel investment term means? Look it up in the XOTELS Glossary. With our expertise as a hotel revenue management consulting company, we explain definitions, terminology and industry lingo in [...]