Revenue & Yield Management Blog

We have written extensively about hotel revenue management strategies. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

In this first article we will go over the definition of what is revenue management in the hotel and hospitality industry. Additionally we will be covering the fundamentals of revenue and yield management.

What is hotel management, you might ask? And that's a really good question. The hotel industry is broad and complex, with many stakeholders involved. Did you, for example, know hotels are not just managed by one party but typically have many different players involved in operating the hotel?

Whether you’re a senior hotelier or an entrepreneur in the hospitality sector, understanding what a hotel management company does is essential to thriving in today’s competitive hospitality landscape. Running a successful hotel demands not only a passion for exceptional guest experiences but also a deep understanding of numerous intricacies to ensure revenue management, finance, marketing, and operations all keep running perfectly.

Let’s uncover the invaluable support that is offered and explore why this collaboration has emerged as a strategic necessity.

Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn't have been addressed at a better time. From our perspective as a hotel revenue management consulting company, we see both challenges as well as opportunities for hoteliers. The key is taking action in an adequate and timely manner, prioritising the right initiatives that truly make a difference. Cost can always be reduced, but how does it impact your day-to-day operations, and how does this reflect on your guest experience? Want to know how to turn cost issues into a competitive advantage? Keep reading our article on how to approach this multi-faceted issue.

Today's traveler's journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.

In 2024, there are many challenges faced by the hotel industry, which may quickly feel overwhelming to address. However, as a hotel revenue management consulting and hotel management company, we have seen that with the right approach, tech stack, and process streamlining, hotels can drive their success in 2024 and beyond.

The hospitality industry has undergone a seismic transformation since 2020. This period of change is set to continue through 2022 and 2023, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve.

If you’re reading this, chances are you’re looking for ways to improve your hotel´s operational performance – and you are unsure what actions to take and which tasks to prioritize. And understandably so, since creating a successful hotel business is anything but a straightforward – cookie-cutter process and success definitely doesn’t come overnight… It requires careful planning, prioritization and dedication to achieve great results for a hotel.

Running operations as a hotel management company and hotel revenue management consulting for a diverse portfolio of independent and boutique hotels in a variety of cities and countries, our hotel consultants have seen the same concerns pertaining prioritization and decision making. There is always room for improvement on challenges the hotel industry faces, whether it is making the right decisions, optimizing work processes, providing higher quality service, or aligning departments and objectives.

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.