Fam Trip

What is the meaning / definition of FAM Trip in the hospitality industry?

The term FAM stands for Familiarisation. The Tours – commonly known as FAM Trips – are trips organised by travel providers (can be a Tour Operator, an Airline, a Hotel Chain, a Tourism Board or other DMOs representing a Destination, etc.) with the purpose of educating about their products &amp services and promoting them.

Usually it is dedicated to everyone who is involved in the selling and promoting process of this particular product/ property/ destination. It typically hosts travel agents and expedients, travel media (writers, journalists, bloggers) and other important players &amp partners.

Creating awareness and at the same time networking and building relationships are the main aims of a FAM trip.

FAM´s are very important in the hospitality industry. Basically speaking if the travel agent knows and likes your property (and the location), he will book his clients into it. FAM´s are usually FOC (free of charge) or available at a discounted fee.

See also:

Synonyms

  • Farm Tour
  • Farm Trip
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Nouveau
Hôtel 
Canal de
Distribution

Nouveau
Hôtel 
Canal de
Distribution

EN SAVOIR PLUS

OBTENIR UNE DÉMO

EN SAVOIR PLUS

OBTENIR UNE DÉMO

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About the Author: Patrick Landman

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.