What is the meaning / definition of FAM Trip in the hospitality industry?
The term FAM stands for Familiarisation. The Tours – commonly known as FAM Trips – are trips organised by travel providers (can be a Tour Operator, an Airline, a Hotel Chain, a Tourism Board or other DMOs representing a Destination, etc.) with the purpose of educating about their products & services and promoting them.
Usually it is dedicated to everyone who is involved in the selling and promoting process of this particular product/ property/ destination. It typically hosts travel agents and expedients, travel media (writers, journalists, bloggers) and other important players & partners.
Creating awareness and at the same time networking and building relationships are the main aims of a FAM trip.
FAMยดs are very important in the hospitality industry. Basically speaking if the travel agent knows and likes your property (and the location), he will book his clients into it. FAMยดs are usually FOC (free of charge) or available at a discounted fee.
See also:
Synonyms
- Farm Tour
- Farm Trip
