Hotel Management Blog


Hospitality industry news, trends, tips, ideas, strategies and best practices …

How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google

How to Improve your Hotel's review score on TripAdvisor and Google?

The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel.

There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

How to use Flash Sales to Turn Around a Distressed or Under-Performing Hotel?

How to use Flash Sales offers to Turn Around a Under-Performing or Distressed Hotel?

When discussing Flash Sales there appears to be a lot of dislike in the hotel industry. The consensus could be summarized as that commissions of such email subscription promotional websites are way too high and discounts required are way too steep. Moreover you will be undercutting your own direct price positioning.

If your hotel runs at 95%+ occupancy each year, I of course might have to agree with you. However if your hotel is distressed or under-performing, you should look for opportunities to generate growth. From a revenue management perspective that is. Because in the end the cost of extra revenue is not extra cost!


The End Of The Hotel Room

Zoku - The end of the hotel room

At Xotels we are very fortunate to have been working with various exceptional and innovative hotel concepts over the years. The key to success, as we see it, is breaking paradigms and challenging the status quo. And so does our latest partner, Zoku. They have just launched their brand, announcing The End of the Hotel Room ...

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