Hotel Management Blog


Hospitality industry news, trends, tips, ideas, strategies and best practices …

Hotel Marketing Plan: How to Drive Direct Sales

blauw merkbeeld standaard xotelIt is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.

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Independent Hotels have a strong advantage over Chain properties

Independent Hotel Group - XotelsReading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains.

However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.

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Hotel Revenue Management Glossary launched by Xotels

blauw merkbeeld standaard xotelNot long time ago Xotels celebrated 10 years. Ten years of successful business in Hotel Revenue Management, turning our partner Hotels into ‘bestsellers’. We advice, we manage, we calculate, we analyze, we represent, we sell. We evaluate your numbers and drive your revenue, we set up strategies, we push your sales and we improve your marketing strategies. We train your staff, we build your website, we optimize your search engines, we turn your properties into top accommodations.

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How to Create the Best Hotel Marketing Video

Best Hotel Marketing Video - Xotels BlogMany hotels and chains spend a large amounts on creating the perfect hotel video. Professional marketing agencies and movie creator / editor experts are involved to create the ultimate hotel marketing video. But do they hit it on the nail? Do they connect with their target audience? The video below will show you that with a bit of creativity and a sense of humor you can achieve a great hotel marketing impact ...

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A New Boutique Hotel in Barcelona - Casa Bonay

Casa Bonay - Boutique Hotel Barcelona - Revenue Management by XotelsHaving worked and lived for many years in New York, London and Paris I have been able to experience many different hotel concepts. My preference has always gone out to boutique hotels which take the spirit of place beyond just design and furniture, but install a real soul into their property. At Xotels we are fortunate to be able to work with a new and much needed addition to the Barcelona hotel market, which brings exactly this a hotel with character and personality, the Casa Bonay.


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