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Case Study: Hotel Internet Marketing | How to Drive Direct Sales

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Hotel Internet Marketing Case StudyI would like to share with you the hotel marketing success story of 3 of our hotels for which we have been working hard to push direct sales this year. The hotels are in completely different categories, demonstrating that if you work hard and have a focused strategy, you can generate a good level of direct sales, and divert business from OTA directly to your hotel website.

Free Revenue Management Manual

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Revenue Management Manual by XotelsAfter publishing many articles online, we have now also compiled all the information into a FREE Revenue Management PDF Handbook. The Xotels Revenue Management Manual is an introduction to revenue management in the hotel and hospitality industry, and is a reference for both starting and experienced revenue managers.

How to Make Career in the Hotel Industry

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How to Make Career in the Hotel IndustryAs a result of our hotel industry blog, many people reach out to me asking for advice on how to start or advance ones career. I notice that many hoteliers and hospitality management students are not sure where to start.

In all honesty, you can start anywhere. Start at the bottom, and work hard. Work your way up by impressing upon your peers and superiors. Find an area of the industry that speaks to you, and roll up your sleeves ...

How to Avoid Negative Guest Reviews Online

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Avoiding negative reviewsNo matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

The Future of Hotel Booking Engines has Arrived

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Xotels introduces the latest innovative technology in hotel reservation systems. Our new hotel booking engine uses responsive design, and adjusts automatically to any screen format or size.

The Internet booking engine is based on the retail shopping cart principle, and is entirely geared to drive conversion and drive direct sales.

Throw your Hotel Loyalty Program out the Window

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LoyaltyThat’s right, hotel loyalty programs are part of the past. Guest behavior changes, so should your loyalty scheme.

This should not come as news to you, it’s really been out on the streets for some time now. As returning guests are key to any hotel management structure, we'll have a look at current challenges and possible solutions.

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