Many hotels and chains spend a large amounts on creating the perfect hotel video. Professional marketing agencies and movie creator / editor experts are involved to create the ultimate hotel marketing video. But do they hit it on the nail? Do they connect with their target audience? The video below will show you that with a bit of creativity and a sense of humor you can achieve a great hotel marketing impact ...
Having worked and lived for many years in New York, London and Paris I have been able to experience many different hotel concepts. My preference has always gone out to boutique hotels which take the spirit of place beyond just design and furniture, but install a real soul into their property. At Xotels we are fortunate to be able to work with a new and much needed addition to the Barcelona hotel market, which brings exactly this a hotel with character and personality, the Casa Bonay.
Reflecting upon 2015, we can say it has been a very dynamic year, with some amazing results. We have expanded our portfolio of independent hotels with 11 new hotels of which 4 were new openings. Our hotel management group is now 40 properties strong, and we have some new properties already lined up to join in 2016.5.
2015 was a record year for our blog. We had 40% more traffic and readers. And if you look at the amount social likes and shares, you can see our articles are really hitting a good note with hoteliers. In this post we are reviewing the most popular revenue management and hotel markeitng articles of 2015.
One of the fun things of our job is that we get to work on many new hotel openings. Moreover we are attracting cool and funky kind of hotel concepts to join our independent hotel group. The owners we are working with have great vision when it comes to differentiating their product, delivering true quality service and an original experience. We are fortunate to be working on the revenue management strategies for the opening of the Urban Lodge Hotel in Amsterdam.
Reading an online hotel industry news publication this month, I came across a statement that kind of threw me off. An industry veteran I greatly admire was suggesting hotels should consult with OTA for revenue management advice. Of course I probed as to what he really meant by this, as it seemed to me a tip that may lead hoteliers down the wrong path.