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How to use Flash Sales to Turn Around a Distressed or Under-Performing Hotel?

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How to use Flash Sales offers to Turn Around a Under-Performing or Distressed Hotel?

When discussing Flash Sales there appears to be a lot of dislike in the hotel industry. The consensus could be summarized as that commissions of such email subscription promotional websites are way too high and discounts required are way too steep. Moreover you will be undercutting your own direct price positioning.

If your hotel runs at 95%+ occupancy each year, I of course might have to agree with you. However if your hotel is distressed or under-performing, you should look for opportunities to generate growth. From a revenue management perspective that is. Because in the end the cost of extra revenue is not extra cost!

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The End Of The Hotel Room

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Zoku - The end of the hotel room

At Xotels we are very fortunate to have been working with various exceptional and innovative hotel concepts over the years. The key to success, as we see it, is breaking paradigms and challenging the status quo. And so does our latest partner, Zoku. They have just launched their brand, announcing The End of the Hotel Room ...

Lets Give The Selfie Shooters What They Want

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Selfie @ XotelsThe modern traveler is looking for a unique experience when it comes to hotels. The Millennials even more than any generation before is demanding an authentic, original and social environment.

But what is the WOW factor of your hotel?

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