Hotel Revenue & Management Blog

What is the meaning / definition of Shoulder Season in the hospitality industry? A hotel’s booking season that is between high season and low season. Shoulder seasons have less crowds, but have some of the same advantages of peak seasons, like whether, attractions and amenities. Shoulder seasons usually occur a month or two before or after high season. Unlike low [...]

What is the meaning / definition of Shoulder Date in the hospitality industry? Sometimes a hotel can generate extra revenue by selling rooms on Shoulder Dates; these are basically dates that fall very close to other high demand dates. For example, a couple decides to treat themselves to a luxury break at a sumptuous rural hotel. Their reservation is for [...]

What is the meaning / definition of Sell Through in the hospitality industry? A hotel’s reservation system can include many tools. One of these is called a Sell Through. A Sell Through will allow a hotel anywhere in the world to implement a control that will enable a request for an extended stay reservation to be booked through sold-outs nights. [...]