Hotel Revenue & Management Blog

What is the meaning / definition of Ski Resort in the hospitality industry? Ski Resorts are towns and villages in winter sports areas, offering support services for skiing and snowboarding such as lodging (e.g. boutique hotels, B&Bs, chalets), equipment rental, ski schools and ski lifts. Ski Resorts can be in/near towns or villages located in proximity to the ski area [...]

What is the meaning / definition of Shoulder Season in the hospitality industry? A hotel’s booking season that is between high season and low season. Shoulder seasons have less crowds, but have some of the same advantages of peak seasons, like whether, attractions and amenities. Shoulder seasons usually occur a month or two before or after high season. Unlike low [...]

What is the meaning / definition of Shoulder Date in the hospitality industry? Sometimes a hotel can generate extra revenue by selling rooms on Shoulder Dates; these are basically dates that fall very close to other high demand dates. For example, a couple decides to treat themselves to a luxury break at a sumptuous rural hotel. Their reservation is for [...]