Looking for a branding and positioning strategy for your new hotel? Or need help to reposition or rebrand your hotel?
Xotels can help develop your hotel’s (new) brand image. With a long track record as an independent and boutique hotel consulting company, we have hands-on experience with the effectiveness of different branding and positioning strategies.
Our team of hotel management experts has successfully (re)positioned and newly created countless hotel concepts. They rethink and restructure your hotel business, to meet the needs of the modern traveller. We place a high emphasis on authentic local experiences and creating connections between guests and the hotel’s ambassadors.
Together with hotel owners, we work on developing unique hospitality concepts and matching trademarks. And together with curated hotel branding agency partners, your logo and house style is created.
To grow your hotel brand and/or reposition your hotel, we fully cover every single step from a first global assessment of the status quo, market conditions, competitive analysis to an all-out implementation of the proposed hotel branding and marketing strategy and integrated solutions, to bring your hotel (back) to the top.