Hotel Positioning & Branding Strategy

Looking for a branding and positioning strategy for your new hotel? Or need help to reposition or rebrand your hotel?

Xotels can help develop your hotel’s (new) brand image. With a long track record as an independent and boutique hotel management company, we have hands-on experience with the  effectiveness of different branding and positioning strategies. 

Our team of experts has successfully (re)positioned and newly created countless hotel concepts. They rethink and restructure your hotel business, to meet the needs of the modern traveller. We place a high emphasis on authentic local experiences, and creating connections between guests and the hotel’s ambassadors.

Together with hotel owners we work on developing unique hospitality concepts and matching trademarks. And together with curated hotel branding agency partners your logo and house style is created.

To grow your hotel brand and/or reposition your hotel, we fully cover every single step from a first global assessment of the status quo, market conditions, competitive analysis to an all out implementation of the proposed hotel branding and marketing strategy and integrated solutions, to bring your hotel (back) to the top.

Hotel Consulting - Xotels

Xotels is a new breed of hoteliers, creating high performing hotels.
Want to have better results? Bring in the experts!

Case Studies

39% RevPAR Increase

Luxury Resort in Sicily, Italy

We repositioned this luxury 5 star resort in Italy, part of Leading Hotels of the World, focusing on travel agencies and OTA who produce a higher average rate. As a result ADR increased by 24% and REVPAR by 39%.

50%+ Direct Sales

Boutique Hotel in San Sebastian, Spain

In an effort to reduce cost of distribution, we developed and implemented a multi channel marketing and distribution plan. We are now generating more than 50% direct sales, and have reduced travel agency commission and intermediary cost by 23%.

9% Above Opening Budget

New Hotel Concept in Amsterdam, Netherlands

Opening an innovative lodging concept we outperformed the opening budget by 9%. Optimizing our client mix, focusing on high yielding market segments, we delivered a 6% higher ARR, combined with 88% occupancy.

Areas of expertise

Xotels is an international Independent Hotel Management Company and Hospitality Consulting Firm. We offer hotel management, asset optimization and revenue management services for: Independent Hotels, Boutique Hotels, Lifestyle Resorts, Luxury B&B’s, Design Hostels, and innovative lodging concepts.

The areas of expertise of our hotel management team and consultants include:

AMSTERDAM – BANGKOK – BARCELONA – BRUSSELS – DUBAI – JAKARTA – LONDON – NEW YORK – PARIS