Yet another hotel has been added to the Xotels group of independent hotels. Upon exceeding the budget with 26% in 2010 for the newly opened Townhouse design hotel in Maastricht, the Netherlands, LBG decided to also outsource revenue management and distribution of the Hip Hotel St. Martenslane to the Xotels’ Hotel Management Group.
This funky hotel is a great addition to our management portfolio in the Netherlands. It is our second hotel in Maastricht, allowing us to quickly implement the local market knowledge we have already required. Every city is different, and Maastricht for instance is a destination with mainly a drive market with a hour radius. It is important to understand this as it affects the booking window.
As it also part of LBG, it allows us to cross sell and penetrate different levels of market segments. We expect great results at the Hip Hotel St Martenslane, and are excited to have taken over the revenue management and distribution of this budget hotel.
With our hotel management services we give support to independent hotels in terms of outsourcing or coaching of revenue management, online distribution and internet marketing. In 2010 we managed to grow and outperform RevPAR targets for our hotels between 12% – 26%. For this year we are off to a good start already with tremendous year over year growth in January already.
In 2011 we expect to add quite a few more hotels to our portfolio. Currently we are in talks with hotels in Amsterdam, Brussels, Prague and various destinations in Spain. We would also like to explore opportunities in France, Germany, Italy, UK and Ireland as well as the USA and Asia of course.