Ever wondered why OTA websites list multiple pictures for each hotel? What is the most effective way to up sell a guest to a higher room category or more expensive package? We will talk about how we better position and convert lookers into bookers with images on hotel websites.
On most hotel websites you look you will find all sorts of information on the hotel product. Each facility has a dedicated page created for it. Amenities, facilities and services are clearly listed. Anything the hotel has to offer can be found on its website.
The GDS still is, and will probably always remain, a significant source of reservations and income for hotels. Both leisure and corporate travel agents use it to search and book hotels. Many OTA websites also use the GDS for inventory. Hence it is extremely important that you GDS Hotel Description (HOD) is as good as it can be.
I am surprised by the number of hotels that are still trying to market themselves selling standard rooms. What is so special about that ‘Standard Room’ that it will persuade potential guests to buy? How is one standard room different from a standard room in another hotel?