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The Conference Bench

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Scouting the industry for new solutions and technology that will help our clients to manage their hotels more efficiently and achieve better results, we came across The Conference Bench. A benchmarking tool to optimize revenue and performance of conference and function space.

Group Trends

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Group patterns and trends are different from your regular demand. You can look at your reservations on the Books (OTB) and pick-up, but this does not reveal all the trends. You will have to record all the requests to read trends and apply a coherent revenue management strategy.

Unconstrained Demand

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The unconstrained demand of a hotel is your total demand for a particular date irrespective of your capacity. Hotels should identify when unconstrained demand is above the capacity of the hotel. This is an important part of your hotel revenue management strategy.

Now is the time for Hotels to Outsource!

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Whenever we use the word outsourcing in the hotel industry we get a bit of a strange reaction. Too many hoteliers there is a kind of negative feeling or aversion towards this word. Why? What is wrong with it? Why is it scary? Let’s look at it from the other side, what advantages come along with outsourcing.

Hotel Franchise Model is Dead! Hoteliers complain at WTM

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Many hoteliers that are part of a hotel franchise complain about their representation company. The fees and costs are astronomically high, there are many rules to adhere to, and not enough freedom for own marketing initiatives. More and more hotels resort to outsourcing to experts in hotel distribution and marketing to fill their rooms and other alternatives, achieving astonishing results. Hence the franchise model as we know it is dead.

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