• blogheader

FaceBook, the New Hotel Search Engine …

Written by Patrick Landman @ Xotels on .

facebook_hotel_searchEveryone is focused on the integration of prices by Google in their maps and universal search results, and on how this will impact the hotel and travel distribution landscape. And they are right as it will have an important impact on direct sales for hotels. But there is something else going on that you need to be aware of for your hotel internet marketing strategy. FaceBook is becoming a hotel search engine!.

Hotel Brand Hijacking by OTA, it should be banned …

Written by Patrick Landman @ Xotels on .

hotel_brand_hijacking__XotelsIf OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.

Xotels Management Group adds Hip Hotel St Martenslane to its portfolio

Written by Patrick Landman @ Xotels on .

hip-hotel-st-martenslane_maastrichtYet another hotel has been added to the Xotels group of independent hotels. Upon exceeding the budget with 26% in 2010 for the newly opened Townhouse design hotel in Maastricht, the Netherlands, the la Bergere Group decided to also outsource revenue management and distribution of the Hip Hotel St. Martenslane to the Xotels’ Hotel Management Group.

a Year of Flash Sales and Price Wars in Hotels

Written by Patrick Landman @ Xotels on .

flash_sales2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.

REVPAR up 12% - 26% in 2010 @ hotels of Xotels

Written by Patrick Landman @ Xotels on .

online_prOur hotels have fared very well on the economic recovery last year. As part of our hotel management strategy we monitor the loading factors of the air travel markets closely which give us clear indications of overall travel trends. It allowed us to be well geared up and prepared to ride at the front of the wave. REVPAR increased as much as 26%.

Contact us.

CALL US.
 NL +31 208 084 756
 UK +44 203 608 0381
 BE +32 280 86 345
 ES +34 931 760 219
 FR +33 184 884 082
 US +1 202 888 0150
 
WRITE US.
 This email address is being protected from spambots. You need JavaScript enabled to view it.
 
FOLLOW US.
       
 
CAREERS.

Recent Tweets.

Having serious discussions on strategic expansion of Xotels into the Middle East and Gulf region. — in Dubai,... http://t.co/Kw89wI0NOg