Everyone is focused on the integration of prices by Google in their maps and universal search results, and on how this will impact the hotel and travel distribution landscape. And they are right as it will have an important impact on direct sales for hotels. But there is something else going on that you need to be aware of for your hotel internet marketing strategy. FaceBook is becoming a hotel search engine!.
If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.
Yet another hotel has been added to the Xotels group of independent hotels. Upon exceeding the budget with 26% in 2010 for the newly opened Townhouse design hotel in Maastricht, the Netherlands, the la Bergere Group decided to also outsource revenue management and distribution of the Hip Hotel St. Martenslane to the Xotels’ Hotel Management Group.
2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.
Our hotels have fared very well on the economic recovery last year. As part of ourhotel management strategy we monitor the loading factors of the air travel markets closely which give us clear indications of overall travel trends. It allowed us to be well geared up and prepared to ride at the front of the wave. REVPAR increased as much as 26%.
Reviews have become an important key performance indicator for hotels. Consumers are writing about their travel experience on online travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires follow up by hoteliers. To manage your hotel’s online reputation, Rate Tiger launched RT Review .....