2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.
Our hotels have fared very well on the economic recovery last year. As part of our hotel management strategy we monitor the loading factors of the air travel markets closely which give us clear indications of overall travel trends. It allowed us to be well geared up and prepared to ride at the front of the wave. REVPAR increased as much as 26%.
Reviews have become an important key performance indicator for hotels. Consumers are writing about their travel experience on online travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires follow up by hoteliers. To manage your hotel’s online reputation, Rate Tiger launched RT Review .....
2010 was a record year for our blog. Our articles on revenue management, distribution and hotel marketing were read even more then before and also created many discussions. Many news hotel industry news sites also picked up on our articles. And on social media and professional communities debates were unleashed...