Here you will find my opinion articles
The 2026 Direct Booking Playbook Why the traditional OTA "billboard effect" is fracturing—and how independent hotels must adapt their metasearch and loyalty strategies to capture direct revenue. In 2009, Cornell researchers [...]
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Mastering a Balanced Mix For independent hotels, distribution is a double-edged sword. On one hand, global visibility has never been easier to attain. On the other, the cost of that visibility [...]
No time to lose, next year is almost here. And a good plan isn’t made overnight. How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Is your plan for next year complete [...]
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Being stuck in a rut as a hotelier sucks. We’ve all been there. Those sleepless nights, staring at the ceiling, wondering what else you can try to drive sales for your hotel. [...]
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Think revenue management is just for the big hotel chains or that it's all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, [...]
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OK, so you have decided to realize your dream and become a hotel entrepreneur, so now you need to start writing your hotel business plan. You have thought out an amazing concept [...]
