Hotel Revenue & Management Blog

What is the meaning / definition of Target Market in the hospitality industry? Adopting a laser-focused approach to selling hotel rooms can be pivotal in achieving excellent occupancy levels, and therefore outstanding profits year-on- year. Marketing towards a specific audience, rather trying to sell to everyone (and being, as we say in the Hospitality Industry, ‘all over the map’!) can [...]

What is the meaning / definition of Switch in the hospitality industry? The term Switch refers to the ‘Pegasus Swich’ – a tool which is used to deliver rates and availability for hotel rooms to the Global Distribution Systems (GDS). THISCO – the previous name of Pegasus Solutions and an acronym for The Hotel Industry Switch Company was established in [...]

What is the meaning / definition of SUR in the hospitality industry? SUR stands for: Spa Utilization Ratio To calculate the SUR (spa utilization ratio) of your spa you need to define the time and the space units to be measured. This calculation indicates how effective you are utilizing your space and opening times. How do you calculate SUR? SUR [...]