Preferred Placement Definition

Preferred Placement

What is the meaning / definition of Preferred Placement, in the hospitality industry?

Preferred Placement means an enhanced visibility for hotels on travel agent terminals (through GDS) and on internet travel sites (through ranking strategies).

Preferred Placement strategy has a positional advantage. The hotel benefits from those ‘HOT displays’ and from being mentioned ahead of their competition in the hotel listings of the OTA booking engine.

See also:

Distribution Strategy
Merchant Model

Synonyms

Preferred placement

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About the Author:

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn independent hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, asset management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.

Preferred Placement

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