Hotel Revenue & Management Blog

What is the meaning / definition of Price Positioning in the hospitality industry? The term price positioning, describes the process of adapting your price towards the position you want your products and services to represent in the market. It is a marketing strategy in which you attempt to create a “position” for your brand in the minds of your target [...]

What is the meaning / definition of Price Match Guarantee (PMG) in the hospitality industry? PMG is short for Price Match Guarantee. It is something that all hotels seeking to seriously compete should consider offering. What’s more, consumers love it! Why? Because they can make reservations knowing that they are getting rooms and perhaps other services without paying more than [...]

What is the meaning / definition of Price Lining in the hospitality industry? The term Price Lining, is used to describe a marketing/ pricing strategy, whereby a business prices its products according to quality, features and attributes in order to differentiate them from similar products. By doing so the company makes the distinction of quality for customers more visible. Important [...]