GDS Marketing

Search for glossary terms (regular expression allowed)
Begin with Contains Exact termSounds like
Term Definition
GDS Marketing

What is the meaning / definition of GDS Marketing in the hospitality industry?

We speak about GDS Marketing when a hotel is using a GDS system. It is considered to be one of the most efficient and cost-effective ways of reaching the travel agency audience to create awareness that will inform, position, and ultimately promote the hotel.

Furthermore it refers to the Marketing carried out on the GDS System. As the system features different characteristics from traditional sales systems, the marketing strategies have to be developed accordingly.

Hereafter some of the strategies:

  1. Optimisation of content. The GDS has a database with the description of the hotel, list of features and facilities, location, points of interests etc. - a so called HOD (Hotel Details). Since travel agents and OTAs mainly sell hotels based on the information provided in that database it is essential that this description is correct and factual (facts not slogans).
  2. Images. It is possible to upload hotel images to one single portal dedicated to the distribution of all GDS (Leonardo). The images should be representative to the hotel, of good quality and presented in a structured way.
  3. Rates and booking conditions. The rates are taken directly from the technological platform. Conditions must be clear and comprehensible. 
  4. Marketing Messages. Those messages appear to the agent during the booking process. It is crucial that these are optimised to improve the promotion of the hotel.
  5. Advertising on GDS. There are various types of targeted advertising to promote the hotel on GDS. Examples are: Sign-On Marketing, Point of Sale Marketing, Graphic Promo Spot, Priority Placement, E-Newsletters.
  6. Selection of partner Consortia. To optimise sales the hotel can select Consortia it will operate with and define the rates and conditions.

See also:

Synonyms

  • GDS Marketing

Amsterdam - Bangkok - Barcelona - Brussels - Dubai - Jakarta - London - Miami - New York - Paris

Xotels Ltd., Zandvoortselaan 10, 2042 XA Zandvoort, The Netherlands
Chambers of Commerce, Haarlem - the Netherlands, Nr: 34 24 13 54

Our Partners: HotelScienz - Veturi Hotels - Vojo-Ventures - Rimedo - Kabano Rentals

Aggregated Rating Score


Sign Up ! Get the latest tips and trends from our blog

Please complete this form to create an account, receive email updates and much more.
Contact Email  *
Name 
You can sign up to receive email updates from topics that may interest you.
*Required Fields
DON'T MISS A THING! - Subscribe to our Blog
Enter your email:
Enter your name: