What is the meaning / definition of Consortia in the hospitality industry?
Consortia are Associations or Marketing organizations which link together small to medium sized independent travel agencies to leverage purchasing power and marketing opportunities. Examples of Consortia are American Express, Carlson Wagonlit, BCD Travel or HRG.
The consortia rate is negotiated between the hotels and travel agencies and is only available to contracted consortia.
The advantages for a Hotel working with Consortia are: