Hotel Revenue & Management Blog

What is the meaning / definition of a Hotel Brand? A hotel brand is an identity that binds a group of hotels together in the eyes of the customers. The identity is generated by marketing in form of designs, symbols and words. With their brand identity, hotels can differentiate themselves from their competition. Furthermore, besides the brand identity which is [...]

What is the meaning / definition of Hotel Asset Management in the hospitality industry? This term describes the practice of managing a hotel like an asset, rather than solely as a business, as it is common in hotel management. Hotel asset managers thereby see the hotel as a resource that generates income or other returns in multiple ways, not only [...]

What is the meaning / definition of Hotel Asset in the hospitality industry? In Hotel Asset Management, all properties fully owned by the hotel can be described as a hotel asset. Common hotel assets are the hotel itself, equipment, furniture and food items. Assets can appreciate or depreciate in value over time, its therefore important to track and record in [...]