ADS - Alternative Distribution System

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Term Definition
ADS - Alternative Distribution System

What is the meaning / definition of ADS in the hospitality industry ?

Alternative Distribution System, short ADS is a term used to describe the distribution via 3rd party websites.

This includes online travel agencies (OTA), travel portals, travel search engines / directories, online hotel consolidators, airline websites with online reservation options.

Examples: Expedia, Orbitz, Priceline, Hotwire,, Opodo

ADS serves as a virtual marketplace where travel inventory re-sellers can showcase their clients (like Hotels) to the global internet travel audience.

See also:


  • ADS
  • Alternative Distribution System


Synonyms: ADS, Alternative Distribution System

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