|ADS - Alternative Distribution System||
What is the meaning / definition of ADS in the hospitality industry ?
ADS stands for: Alternative Distribution System.
The term is used as to describe the distribution via 3rd party websites. This includes online travel agencies (OTA), travel portals, travel search engines/ directories, online hotel consolidators, airline websites with online reservation options.
Examples: Expedia, Orbitz, Priceline, Hotwire, Bookings.com, Opodo.
ADS serves as a virtual marketplace where travel inventory re-sellers can showcase their clients (like Hotels) to the global internet travel audience.