ADS - Alternative Distribution System

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Term Definition
ADS - Alternative Distribution System

What is the meaning / definition of ADS in the hospitality industry ?

ADS stands for: Alternative Distribution System.

The term is used as to describe the distribution via 3rd party websites. This includes online travel agencies (OTA), travel portals, travel search engines/ directories, online hotel consolidators, airline websites with online reservation options.

Examples: Expedia, Orbitz, Priceline, Hotwire, Bookings.com, Opodo.

ADS serves as a virtual marketplace where travel inventory re-sellers can showcase their clients (like Hotels) to the global internet travel audience.

See also:

Synonyms: ADS, Alternative Distribution System

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