What is the meaning / definition of E-commerce in the hospitality industry?
E-commerce is also known as Electronic Commerce (or EC). It refers to commercial transactions conducted electronically on Internet. It means basically any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.
There is a wide range of online business activities such as online marketing, social media management, hotel online bookings, etc.
E-commerce in the travel industry brings a similar idea. It focuses on the virtual and electronic marketplace in connection with online sales.