What is the meaning / definition of a Hotel Brand?

A Hotel Brand is an identity that binds a group of hotels together in the eyes of the customers. The identity is generated by marketing in form of designs, symbols and words. With their brand identity, hotels can differentiate themselves from their competition. Furthermore, besides the brand identity which is portrayed to the customer, hotel brands often have certain quality standards and details which each hotel, which is part of the brand must adhere to. This all contributes to creating a more pronounced brand identity.

There are also Independent Hotel Groups that offer the same benefits as traditional brands such as marketing power and management expertise, but are less restrictive when it comes to enforcing strict rules, regulations or strong brand identity on the franchisor or chain member.

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