In 2011 I wrote an article about the seismic shift in Hotel Asset Management. A change in focus from operations and cost control to a more strategic view, incorporating Revenue Management. Going through LinkedIn reviewing some of the key players in the field of asset management in the hospitality industry I could not help but notice that the shift of focus continues.
As Xotels exists 10 years this year, we wanted to share with you what it has been like. But rather sharing our own story, we think it would be much more interesting to share you what it has been like from the perspective of our longest client. The ultimate revenue management outsourcing and consulting case study if you will. The very first client for our revenue management outsourcing services was La Bergère Group, and they are still with us after 10 Years of Xotels.
In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.
Are you still using Excel spreadsheets for your revenue management? Is a revenue management system too expensive? The times of endless building of Excel sheets and yielding manually are of the past! In our ever evolving digital world and the continuously improving technology it is easier and more affordable than ever to stay up to date.
It is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.
Reading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains.
However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.