Capturing hotel guest data and information including email addresses and other contact details has become a fundamental part of any successful hotel management strategy. Central to a winning strategy is an intelligent, modern email marketing approach. Even with the rise of social media and other digital communication channels, email remains the channel of reference for hotels to build a well-rounded distribution strategy, drive direct sales, issue special offers, and promote online reputation management.
OK, so you have decided to realize your dream and open your own hotel. You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However this is where most entrepreneurs get stuck.
The number of people who choose to bring their pets on holiday is increasing every year, so much so that travel with pets is one of the fastest-growing trends in the travel industry. As a result, hotels are adapting the way they do business to tap into this increasingly important customer segment and maintain their client appeal in the face of stiff competition.
Following the global outpoor on International Women’s day last March 8 (2019), hoteliers around the world should take some time to look into a very important market segment, the solo female traveler. Tapping into and capitalizing on new and growing niches such as solo and experience-focused travel has become a major asset for hotel manager, but also to open up new revenue streams. “Female-friendly” is one such niche, which is now experiencing considerable growth in the hospitality industry.
Do you dream of opening a successful hostel? Or perhaps you’re closer to making it a reality, having already scoped out locations and gathered the required investment. Wherever you are on your journey to opening your very own successful hostel, I can relate from my own first-hand experience with my hostel management company.
I’ve worked through all types of pain points and concerns with countless hostel owners to create a strong foundation built for success, maximize profits and alleviate stress triggers.
If when assessing your hostel idea you ask, “What am I missing?”or “How can I improve my opportunities for success and minimize potential problems?”, you are in good company. The best and most profitable hostels make sure to ask and address these types of questions from the beginning. In fact, doing so is a sign that you are priming yourself for a profitable hostel business.
Travelling with children is an adventure in itself, and as a hotel manager you venture into it when you host families at your hotel.
Helping parents with the logistics of travelling with their kids is a huge part of the job while simultaneously providing a stay at your hotel that is fun, inspirational and relaxing.
Our role as Xotels has developed over time from revenue management into a full hotel management company, we are now looking way beyond pricing and distribution for hotels. We are actually also developing new hotel concepts, and for this it is important to keep up to date with the latest developments in the hospitality industry.
So by now we should all know that Millennials represent the largest consumer demographic group in the world today. And more importantly for the hotel sector, they love to travel. For these reasons, it is critical to the success of your hotel management strategy to appeal to the millennial market.
The hotel industry generally suffers from a victim mentality. AirBnB is the big bad wolf that is not playing according to our rules. Them and other sharing economy business models are bringing damage to our hotels, and it isn’t happening in a fair way. But let's turn the game around and find out what we can learn from them to become better at our own business, hotel management, a.k.a. hospitality … Let’s have a look at their strategies to find some disruptive ideas and see how we can apply them in our hotels. Ready?