Hotel Revenue Management Case Study in Mallorca

Tucked away in one of Mallorca’s most exclusive and picturesque villages, this seasonal property has no shortage of charm.

But while its appeal is undeniable, demand is heavily concentrated in the summer high season – leaving the rest of the year quiet.

This sharp seasonality brings both challenges and opportunities when it comes to revenue management.

To tackle the sharp seasonality and strengthen profitability, our revenue management consultants implemented a series of targeted revenue management actions uniquely tailored to the hotel:

We reduced reliance on tour operators during peak season by automating allotment controls and closely monitoring pickup. This allowed us to black out high-demand dates and shift sales to shoulder periods where demand needed a boost.

To drive more direct business, we incentivised repeat guests with exclusive website-only discounts and clearly communicated the benefits of booking direct over using OTAs.

We tracked the performance of each room type individually, applying dynamic supplements or restrictions in line with real-time booking patterns to optimise yield.

On key dates and for popular room categories, we closed availability on third-party channels to prioritise high-value direct bookings.

Finally, we conducted detailed market research, benchmarking pricing against the competitive set and highlighting where the property could confidently push rates higher during the summer peak.

Direct sales share increased significantly, reducing OTA dependency and improving profit margins. Enhanced seasonal pricing strategies maximized revenue during peak ski weeks while maintaining strong occupancy levels throughout the season. The strategic expansion into ski-specific channels effectively captured the targeted audience, boosting overall revenue. The hotel achieved greater distribution control, enabling agile pricing adjustments aligned with market demand.

This market-leading boutique resort is nestled in one of the most renowned and exclusive villages in Mallorca, featuring 76 rooms and suites, a private beach, pool, restaurant, gym and large garden.

Impressed? And also want to turn your hotel into a market leader? Get in touch with us today to find out what our revenue management consulting services can do for your property.