Patrick Landman

Driving your profitability in the most efficient manner is a challenge that all hotels face. But here at Xotels, we have found that there are certain key performance indicators (KPIs) that are particularly powerful. Some of the commonly used KPIs include Average Room Rate (ARR), Bedroom Occupancy Rate (OCC) and Cost per Occupied Room (CPOR). But, in this article we focus on the three hotel revenue management KPIs that experts use to maximise profitability in particular.

In our last article with tips on pre-opening a hotel we focused on PR, the website and SEO. We will now expand our pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems needed to make your success story complete.

As a hotel’s guest review score has a significant impact on the RevPAR performance of a hotel, we place great emphasis on online reputation management in our hotel revenue management strategies. As a little refresher, we asked our friends at TrustYou for some practical tips on how to tend to your hotel's profile online. Here the first in a series of articles on this topic.

Reading the industry press over the last couple of months, I could not help but notice, all the upheaval about the large chains and the mergers and acquisitions happening. After Marriott acquired Starwood the industry is talking about the era of the mega hotel chains.

However, I see actually rather a big opportunity for the independent hotels in the current marketplace. Independent hotels thrive currently and from my experience are outperforming chain hotels in results.

Not long time ago Xotels celebrated 10 years. Ten years of successful business in Hotel Revenue Management, turning our partner Hotels into ‘bestsellers’. We advice, we manage, we calculate, we analyze, we represent, we sell. We evaluate your numbers and drive your revenue, we set up strategies, we push your sales and we improve your marketing strategies. We train your staff, we build your website, we optimize your search engines, we turn your properties into top accommodations.

Reading an online hotel industry news publication this month, I came across a statement that kind of threw me off. An industry veteran I greatly admire was suggesting hotels should consult with OTA for revenue management advice. Of course I probed as to what he really meant by this, as it seemed to me a tip that may lead hoteliers down the wrong path.