Luxury Boutique Hotel Revenue Management Case Study in Eindhoven

This luxury boutique hotel, located in the heart of Eindhoven’s city center, first opened its doors in late 2019, just weeks before the COVID-19 pandemic turned the global travel industry upside down. The launch of this property, full of promise, was quickly eclipsed by travel restrictions and sharp decline in demand.

Once restrictions eased and travel began to recover, the challenge was clear: claim a strong position in the Eindhoven market, outperform established competitors, and build a sustainable revenue strategy in a transformed post-COVID landscape.

From day one, XOTELS implemented a hands-on, targeted commercial and revenue management strategy designed to:

Emphasizing the hotel’s unique design, elevated guest experience, and lifestyle appeal to differentiate it from standard corporate options.

Building strong, sustainable relationships with key corporate accounts and group business, securing steady demand.

Monitoring market dynamics closely to adapt pricing, optimize distribution, and maximize profitability.

As travel patterns shifted, we helped the hotel craft a narrative that resonated with design-conscious, experience-driven leisure travelers.

Ensuring performance leadership not just in recovery, but year after year, with disciplined execution and continuous improvement.

This combination of clear vision, disciplined execution, and strong commercial efforts allowed this boutique hotel to carve out its place in the market, shaping a new narrative and building a sustainable strategy that delivered both resilience and growth.

Over the course of our continued collaboration with this property we managed to deliver on the promise of a high-performing hotel:

• +22% RevPAR growth over the period, driven by a 15% increase in occupancy.
• +7% RevPAR growth in the most recent period, supported by further gains in occupancy and market penetration.
• + 7% improvement in Market Penetration Index (MPI) over two years.
• For three consecutive years, the hotel maintained a leadership position in all competitive metrics, achieving at least 30% higher RGI than local competitors.
• Successfully expanded its appeal beyond corporate clients, attracting a growing leisure segment thanks to its elevated design, guest experience, and strong lifestyle positioning.

What began as a challenging, delayed launch evolved into a textbook example of strategic positioning, market resilience, and consistent commercial execution.

At XOTELS, we are proud to have partnered with this luxury boutique hotel in Eindhoven on this journey, helping them turn challenges into opportunities and guiding them to sustainable success in one of the most competitive markets in the Netherlands.

In the heart of Eindhoven, this luxury boutique hotel blends historic charm with modern design. Set within a former monastery and surrounded by art, it offers 80 stylish rooms and suites. With an impressive urban garden, wellness and fitness facilities, and versatile meeting and event spaces, this exceptional property was honored with the prestigious Audience Award “Building of the Year 2020”.

Impressed? And also want to turn your hotel into a market leader? Get in touch with us today to find out what our revenue management consulting services can do for your property.