ADS – Alternative Distribution System
What is the meaning / definition of ADS in the hospitality industry ?
Alternative Distribution System, short ADS is a term used to describe the distribution via 3rd party websites.
This includes online travel agencies (OTA), travel portals, travel search engines / directories, online hotel consolidators, airline websites with online reservation options.
Examples: Expedia, Orbitz, Priceline, Hotwire, Bookings.com, Opodo
ADS serves as a virtual marketplace where travel inventory re-sellers can showcase their clients (like Hotels) to the global internet travel audience.
See also:
Synonyms:
- ADS
- Alternative Distribution System
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About the Author: Patrick Landman
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
