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Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.
Multi-generational travel is when three or more generations of a family travel together. It is an interesting segment in hotel management since the different needs and [...]
Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences.
To get inspired, we from XOTELS-hotel revenue management consulting and hotel management company have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests.
Enjoy our list of creative and innovative hotel concepts and get inspired!
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Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too. But the industry has changed so much in such a short space of time, and hotels no longer have to accept that low season automatically means slow business.
By adopting a proactive stance and implementing a series of tried-and-tested tactics, your hotel can blossom in what traditionally is considered low season. Read on to discover our five best practice steps to attract guests and increase hotel revenue during a low occupancy phase at any time of the year.
As a hotel revenue management consulting company, we know well when that time of the year arrives again when searches for queries such as "Hotel Marketing Trends x Year" or "Year in Review" literally explode. It looks like, every December, we all transform into new-year-resolutions-freaks.
We have compiled a list of the best articles published last year to give you a head start into 2023! Before diving into the list, we would like to welcome you to check out our recent articles covering the plethora of essentials to Hotel and Operations Management, Marketing and Distribution, Finance and Accounting, Systems and Technology and other hospitality-focused insights.
A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.
Bleisure has become a booming customer segment for hotels. โBleisureโ is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as โbizcationโ or โworkcationโ. The typical question that guests are asked, โAre you traveling for business or leisure?โ will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.
As a hotel revenue management consulting company, at XOTELS, it has been a while since we covered this topic on our hotel management blog, so I thought it would be good to have another look at forecasting in hotels. With reservation lead time changing in key markets we operate in, it is becoming more challenging to forecast accurately.
And still it is essential to give our operational departments a realistic financial outlook to run the day to day operations of the hotel as cost effective as possible. And also owners and investors need to have insight and the right expectations on the financial performance of their hospitality business W.
About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.