How to Run a Professional Hotel Blog
There seems a lot of disagreement if blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like FaceBook. At Xotels we have been managing hotel blogs, and are achieving good results through a well thought out strategy. And this is the key for hotel internet marketing; you need a plan to get somewhere.
- The Signature Hotels & Resorts in Saudi Arabia
- HTEL Serviced Apartments in Amsterdam
- Hotel de Londres in San Sebastian
- Rimondi Grand Hotel Crete
It is very effective to use a blog as a kind of online concierge or tourist guide for your hotel guests. As a next step this content allows us to engage our guests as well other travelers and about what is going on in the destination via FaceBook. By promoting local events in FaceBook and participating in discussion on other pages we create more buzz around our brands. And as a result our blog pages get likes. Very subtly we are growing the sphere of influence of the brand this way.
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
