Hotel Marketing Blog

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How to Achieve 50% Direct Sales for Your Hotel (or more …)

How to Achieve 50% Direct Sales for Your Hotel (or more …)

A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.

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Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success

Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.

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5 Tips to Maximise Your Hotel Metasearch Advertising Revenue

5 Tips to Maximise Your Hotel Metasearch Advertising Revenue

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014?

So how do you adjust you hotel marketing strategy?

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Coolest Hotel Marketing Video

Cool Hotel Marketing Video at Xotels BlogGoing through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017. Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017.

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