Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …

Coolest Hotel Marketing Video of 2017

Cool Hotel Marketing Video at Xotels BlogGoing through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017. Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017.

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Hotel Internet Marketing Plan & Online Strategies - Part 2

blauw merkbeeld standaard xotelIn Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.In Part 1 of our hotel internet marketing plan we ended talking about brand protection to drive direct sales. Another method that can be used and is very effective is PPC advertising in search engines, also called SEM, or Search Engine Marketing.

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Hotel Marketing Plan: How to Drive Direct Sales

blauw merkbeeld standaard xotelIt is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA's). Naturally, the best way would be to do everything ourselves. According to the motto ‘if you want something to be done good, do it yourself’. But as an independent hotel will it be enough to rely solely on your own revenue management and hotel marketing strategy. In practice however we often reach out for help and alternative distribution channels.

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How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google

How to Improve your Hotel's review score on TripAdvisor and Google?

The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel.

There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.

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How to Avoid Negative Guest Reviews Online

Avoiding negative reviewsNo matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

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