Hotel Marketing Blog
Hotel Marketing Innovations & Insights by XOTELS
Welcome to our XOTELS‘ Hotel Marketing Blog, your comprehensive guide to groundbreaking strategies, expert tips, and the latest trends that are redefining hotel marketing. Explore valuable resources to amplify your property’s brand presence, attract more guests, and drive sustainable growth in a competitive landscape.
20 Questions to ask before redoing your website
Embarking on a redesign journey for your hotel website? Whether you're aiming to enhance user experience, boost conversion rates, or improve overall performance, it's crucial to ask the right questions and consider key tips. Here’s a comprehensive list of 20 essential inquiries and insights to guide you through the process, including valuable considerations our point of view as a hotel revenue management consulting company.
When will hoteliers wake up?
Jean delivers my newspaper. He comes by on his bicycle early in the morning to drop off his papers. He’s a pleasant guy. He always waves at me in the morning when he sees me. Sometimes he even stops for a chat. I used to get ‘Le Soir’ and ‘De Standaard’. I stopped ‘Le Soir’ last year, trying to save some money.
2010 The Year of Direct Sales and the Independent Hotel
A few months ago we wrote an article stating that the hotel franchise model is dead. Looking at the innovation of the last year in online marketing and distribution we can take this statement a bit further. 2010 will be the year of the independent hotel and direct sales!
How to use Hotel Reviews for Viral Marketing
Two weeks ago Xotels was at BTO, Buy Tourism Online, an industry trade fair in Florence Italy. We were asked to give speech about ‘Tourism and Social’. Brainstorming on presenting something practical we came up with a very simple viral marketing technique for hotels.
How to measure your efficiency? Hotel KPI
How can you measure the results of your revenue management strategy? Which KPI’s or Key Performance Indicators should you use?
Present and Position your hotel with Pictures
Ever wondered why OTA websites list multiple pictures for each hotel? What is the most effective way to up sell a guest to a higher room category or more expensive package? We will talk about how we better position and convert lookers into bookers with images on hotel websites.
