Hotel Marketing Blog
Hotel Marketing Innovations & Insights by XOTELS
Welcome to our XOTELS‘ Hotel Marketing Blog, your comprehensive guide to groundbreaking strategies, expert tips, and the latest trends that are redefining hotel marketing. Explore valuable resources to amplify your property’s brand presence, attract more guests, and drive sustainable growth in a competitive landscape.
How to Make your Hotel Stand Out, Post Covid-19 ?
Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.
This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨
How to use QR Codes in Hotels as a Marketing or Guest Service Tool, Also after Covid-19
QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.
We will share our insights as a Hotel Management Company:
Hotel Marketing Trends in 2025: Separating Facts from Fiction
As a hotel revenue management consulting company, we know well when that time of the year arrives again when searches for queries such as "Hotel Marketing Trends x Year" or "Year in Review" literally explode. It looks like, every December, we all transform into new-year-resolutions-freaks.
How to Achieve 50% Direct Sales for Your Hotel (or more …)
A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase hotel direct sales by 50% as a result.
Bleisure, a new Target Market for Hotels: the 5-Step Plan for Success
Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals.
5 Tips to Maximise Your Hotel Metasearch Advertising Revenue
Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014?
So how do you adjust you hotel marketing strategy?
