Hotel Marketing Blog
Hotel Marketing Innovations & Insights by XOTELS
Welcome to our XOTELS‘ Hotel Marketing Blog, your comprehensive guide to groundbreaking strategies, expert tips, and the latest trends that are redefining hotel marketing. Explore valuable resources to amplify your property’s brand presence, attract more guests, and drive sustainable growth in a competitive landscape.
Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing
Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips.
Top 5 Revenue Management and Distribution Tips For 2025
Adapt and evolve: forget about practice
In his book Outliers, author Malcolm Gladwell popularized what became known as the 10,000-hour rule, by documenting the lives of successful people such as Bill Gates, Mozart and the Beatles. "Ten thousand hours is the magic number of greatness", he wrote, inspired by the work of Daniel Levitin, the neurologist who scientifically proved that "10,000 hours of practice are required to achieve the level of mastery associated with being a world-class expert in anything".
The theory is fascinating, though, not always reliable, especially in our field of hotel revenue management and distribution, where adjectives such as disruptive are frequently (over)used and success is measured more on innovation rather than consolidation. A defining factor here is the ability to adapt and evolve!
2019 Plea to Hotel PMS providers for Distribution Cost Tracking Functionality
Over the last few years there has been much discussion in the the world of hotel revenue management on managing GOPPAR and NREVPAR over only REVPAR. Understanding the cost of distribution is vital to the financial success of every hotel. For this we would need our systems to support us in registering and calculating such costs. Unfortunately many hotel Property Management Systems (PMS) have not yet evolved sufficiently in this area.
Coolest Hotel Marketing Video of 2017
Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017. Going through industry news articles this last week I came across a hotel marketing video that blew me away. You should really see this one, as we nominate it to be the best hotel marketing video of 2017.
Pre-Opening a Hotel? Don’t forget you need guests! (part 2)
In our last article with tips on pre-opening a hotel we focused on PR, the website and SEO. We will now expand our pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems needed to make your success story complete.
How to Improve your Hotel TripAdvisor Ranking and Guest Review Score on Google
The review score of your hotel is a key driver of your financial success. Guests score you of course on the level of service and product you provide. It is in essence a grade of the experience at your hotel.
There are some easy hotel marketing steps you can take though to improve the guest review score of your hotel. It is a game of putting the %s in your favor. Basically, in general, the more reviews you get, the better you rank.
