Hotel Group
What is the meaning / definition of Hotel Group in the hospitality industry?
A Hotel Group can be either a Hotel Chain or a Hotel Franchise. It means that the hotels of that particular group are under the same management and belong to the same brand of hotels.
Similar to Chain and Franchise and in difference to independent hotels, hotels belonging to a Group have a unique market presence, a marketing unanimity and a strong brand recognition on the market.
See also:
Synonyms
- Hotel Group
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
