An Independent Hotel is a hotel that is independently owned and run. It doesn’t allow any other proprietors to use its name / brand.
Basically all of the hotels which are not related to a hotel chain are considered ‘independent’. They might sign up to so called ‘voluntary chains’, meaning they remain independent but adhere to the standards and requirements of a bigger brand. That way they benefit from the marketing power of the big brand and it helps them to compete against the chains.
Travelers expect for their chosen hotel to lean towards their wants and needs. A big advantage of an independent hotels is that they have the flexibility to provide special and personalized services compared to corporately-owned and operated hotels, as the large chain brands have restrictive rules and protocols. An independent hotel can provide the guests with what they are looking for - to enhance their stay with unique memorable experiences that a large chain can not provide.
The benefits of a hotel being independent are: